Merchandising Manager (Branch Branding & Collateral Management)

BDO Unibank; Metro Manila; Presencial; PHP 480.000 - 720.000; Jornada completa

Descripción de la vacante

BDO Unibank is seeking a seasoned marketing professional to manage BBG’s marketing collaterals for branches, ensuring adherence to branding guidelines and driving merchandising initiatives. The role requires proactive process improvements and close collaboration with various internal teams.

The candidate will review layouts, coordinate with PMD/Procurement, and support digital transformation efforts through effective visual merchandising setup across branches.

Formación

• Bachelor's degree graduate, preferably Marketing related course.
• At least 5 years of work experience in marketing, merchandising, advertising or related.

Responsabilidades

• Manage BBG’s marketing collaterals for branches and ensure alignment with branding guidelines.
• Propose process improvements for correct implementation of marketing collaterals.
• Support BBG merchandising and marketing initiatives.
• Review and provide initial approval of layout proposals from Branch Merchandising teams of PMD/Procurement.
• Coordinate with other business groups on merchandising materials for branch displays.
• Assist Go Digital Transformation initiatives with visual merchandising setup.

Conocimientos

Marketing

Merchandising

Branding

Educación

Bachelor's degree in Marketing or related

Descripción del empleo

• Management of BBG’s marketing collaterals for new and existing branches.
• Propose recommendations for process improvement on the correct implementation of marketing collaterals aligned with the branding guidelines.
• Support BBG initiatives for merchandising and marketing related collaterals.
• Review and initial approval of layout proposals from Branch Merchandising support teams of PMD/Procurement
• Coordinate with other business groups on materials related to merchandising branch display in BDO.
• Support Go Digital Transformation initiatives of the BBG with visual merchandising set up.

Qualifications

• Bachelor's degree graduate, preferably Marketing related course
• At least 5 years of work experience in marketing, merchandising, advertising or related