MCN Team Leader

PlayTime Entertainment; Quezon City; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

PlayTime Entertainment is seeking an MCN Leader to steer the creator and influencer network across multiple platforms. You will drive creator acquisition, content performance, audience growth, monetization, and campaign execution, coordinating with internal and overseas teams.

Ideal candidates have 3–5+ years in MCN operations or influencer management, with proven leadership and strong knowledge of TikTok/Facebook/YouTube/Instagram. Experience with monetization strategies is preferred.

Qualifications

• 3–5+ years in MCN operations, influencer management, digital marketing, livestreaming or related field.
• Experience in leadership or team management.
• Strong knowledge of TikTok, Facebook, YouTube and Instagram.
• Experience with creator acquisition, content strategy, audience growth and monetization.

Responsibilities

• Lead day-to-day operations of the MCN team and creator network.
• Establish strategies, targets, and performance standards for creators and channels.
• Monitor team and creator performance to achieve business objectives.
• Identify, recruit, onboard, and manage influencers, streamers, content creators, and KOLs.
• Build strong relationships with creators and support their growth.
• Develop retention and engagement strategies for top creators.
• Develop content strategies across TikTok, Facebook, YouTube, Instagram and other channels.
• Monitor content trends, audience behavior, platform algorithms, and competitor activities.
• Guide creators on content quality, posting strategies, livestreaming, and engagement.
• Track metrics: views, reach, engagement, follower growth, livestream performance and revenue.
• Develop monetization strategies to improve MCN profitability.
• Prepare regular performance reports and recommend improvements based on data.
• Work with Marketing, Branding, Social Media, Creative and Operations on campaigns.
• Coordinate with overseas teams to align MCN strategies and initiatives.
• Manage creator participation in brand campaigns, livestreams, events, and promos.

Skills

MCN operations

Team management

Creator acquisition

Content strategy

Audience growth

Monetization

Livestreaming

Brand partnerships

Cross-platform

Stakeholder management

Job description

The MCN (Multi-Channel Network) Leader is responsible for leading and managing the company’s creator and influencer network across multiple digital and social media platforms. The role focuses on creator acquisition, content performance, audience growth, monetization, and campaign execution while coordinating closely with internal and overseas teams.

Key Responsibilities:

MCN Operations & Team Management

• Lead the day-to-day operations of the MCN team and creator network.


• Establish strategies, targets, and performance standards for creators and channels.


• Monitor team and creator performance to ensure business objectives are achieved.

Creator & Influencer Management

• Identify, recruit, onboard, and manage influencers, streamers, content creators, and KOLs.


• Build strong relationships with creators and support their content and audience growth.


• Develop retention and engagement strategies for high-performing creators.


• Develop content strategies across platforms such as TikTok, Facebook, YouTube, Instagram, and other relevant channels.


• Monitor content trends, audience behavior, platform algorithms, and competitor activities.


• Guide creators on content quality, posting strategies, livestreaming, and audience engagement.

Performance & Monetization

• Track key metrics including views, reach, engagement, follower growth, livestream performance, conversions, and revenue.


• Develop strategies to improve creator monetization and overall MCN profitability.


• Prepare regular performance reports and recommend improvements based on data.

Campaign & Stakeholder Coordination

• Work closely with Marketing, Branding, Social Media, Creative, and Operations teams on campaigns and activations.


• Coordinate with overseas teams to align MCN strategies and initiatives.


• Manage creator participation in brand campaigns, livestreams, events, and promotional activities.

Skills and Qualifications:

• 3–5+ years of experience in MCN operations, influencer/KOL management, social media, digital marketing, livestreaming, or a related field.


• Previous experience in a leadership or team management role.


• Strong knowledge of TikTok, Facebook, YouTube, Instagram, and livestreaming platforms.


• Experience in creator acquisition, content strategy, audience growth, and monetization.


• Strong understanding of social media trends, analytics, and performance metrics.


• Excellent communication, negotiation, leadership, and stakeholder-management skills.


• Experience working with international or overseas teams is an advantage.


• Gaming, entertainment, esports, or digital-platform experience is highly preferred.