Marketing Transformation Analyst: Digital Growth & Ads

Accenture; Taguig; On-site; PHP 600,000 - 900,000; Full time

Job summary

Accenture Strategy & Consulting – Marketing Transformation in the Philippines seeks a professional to plan, develop, and launch digital media strategies and campaigns across platforms, translating briefs into actions while managing bids and budgets.

You will build personalized creative executions, monitor performance, optimize bids and creatives, and coordinate with clients and partners to ensure timely delivery of campaigns.

Qualifications

• Bachelor's degree in a related field.
• 1+ year of experience in media planning, buying, and optimization at a digital agency or telco.
• Strong knowledge of digital advertising platforms and data-driven optimization.
• Experience with Martech tools such as Google Marketing Platform, Google Ads, and Adobe Campaign.

Responsibilities

• Plan, develop, and launch digital media strategies and campaigns across platforms, including setting bids and budgets.
• Ideate and implement personalized digital media creative executions and audience targeting.
• Monitor and optimize media plans, placements, bids, and creatives based on performance data.
• Coordinate with clients, stakeholders, and external partners to ensure timely delivery.
• Lead vendor audits, assessments, and contribute to business development.

Skills

Media planning

Media buying

Media optimization

SEO/SEM

Social media ads

Programmatic advertising

Google Marketing Platform

Google Ads

Data-driven decisions

Education

Bachelor's degree

Tools

Google Analytics

Adobe Campaign

SFMC

Pega decisioning

Job description

Accenture Strategy & Consulting – Marketing Transformation in the Philippines seeks a professional to plan, develop, and launch digital media strategies and campaigns across platforms, translating briefs into actions while managing bids and budgets.

You will build personalized creative executions, monitor performance, optimize bids and creatives, and coordinate with clients and partners to ensure timely delivery of campaigns.