Marketing Transformation Analyst: Personalization & Growth

Accenture in the Philippines; Taguig; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Accenture in the Philippines is looking for a Marketing Transformation professional to plan, launch, and optimize digital media strategies for clients in a digitally driven market. You'll translate campaign briefs into effective strategies, manage audience targeting, and coordinate with creative and vendor teams to ensure timely delivery of campaigns across platforms.

You'll bring 1+ year in media planning and a strong grasp of SEO/SEM, display advertising, and programmatic tools.

Qualifications

• Min Bachelor's Degree Qualification.
• At least 1 year of experience in media planning, media buying, media placement, and media optimization in a reputable digital media agency or within a digital-first company particularly in telcos.
• Demonstrable experience in SEO/SEM, social media, and/or display advertising campaigns, with strong preference towards programmatic advertising platforms, demand-side platforms and data management platforms.
• Hands-on experience on Martech tools such as Adobe Campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC, etc.
• Experience in optimizing landing pages and user funnels, A/B and multivariate experiments
• Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

Responsibilities

• Plan, develop, and launch digital media strategies and campaigns across platforms.
• Ideate and implement personalized digital media creative executions and asset coordination.
• Monitor and optimize media plans, adjust bids and creatives based on data.
• Coordinate with clients and partners to gather requirements and ensure timely delivery.
• Conduct vendor audits and assessments of marketing technologies and processes.
• Support business development and thought leadership in advertising and marketing technology.

Skills

Media planning

Media buying

Media placement

Media optimization

SEO/SEM

Display advertising

Programmatic advertising

Audience targeting

Data-driven decision making

Campaign performance analysis

Education

Bachelor's degree

Tools

Adobe Campaign

Marketo

Google Marketing Platform

Google Ads

Pega decisioning

SFMC

Job description

Accenture in the Philippines is looking for a Marketing Transformation professional to plan, launch, and optimize digital media strategies for clients in a digitally driven market. You'll translate campaign briefs into effective strategies, manage audience targeting, and coordinate with creative and vendor teams to ensure timely delivery of campaigns across platforms.

You'll bring 1+ year in media planning and a strong grasp of SEO/SEM, display advertising, and programmatic tools.