MarTech & AdTech Strategy Consultant

Accenture in the Philippines; Taguig; On-site; PHP 2,000,000 - 4,000,000; Full time

Job summary

Accenture in the Philippines is seeking a seasoned Strategy & Consulting professional to lead MarTech/AdTech initiatives within Marketing Technology. You will design, implement, and optimize MarTech and AdTech solutions for clients across e-commerce, telecom, and financial services.

This role emphasizes capability assessments, solution architecture, vendor evaluation, and cross-functional collaboration with technology partners and agencies.

Qualifications

• Must Have Skills: Proficiency in MarTech/AdTech Transformation, MarTech Assessments, Adobe Experience Cloud, Salesforce Marketing Cloud, and Google Marketing Platform.
• Strong understanding of marketing processes, operating models, and marketing technologies.
• Experience in research and analysis, identifying new opportunities, and developing solutions.
• Hands-on experience with MarTech/AdTech tools such as Adobe Campaign, Marketo, Adobe Experience Cloud, Pega Decisioning, SFMC, tag management platforms (GTM, Launch, Tealium), DMPs, and cloud computing platforms.
• Good to Have Skills: Experience with Firebase, AppsFlyer, ad serving tools, programmatic channels, campaign tracking and attribution tools, and Ads Data Hub.

Responsibilities

• Conduct MarTech/AdTech capability assessments and provide recommendations on optimizing stacks and developing use cases to improve utilization.
• Plan and design MarTech and AdTech solution architecture, vision, and roadmaps for clients.
• Gather business requirements and design processes and solutions for implementing marketing and advertising tools.
• Conduct vendor assessments and research new MarTech/AdTech systems and suppliers.
• Partner with technology solution providers and marketing agencies to deliver tailored solutions.
• Work with technology teams to orchestrate and implement integrations between tools/platforms, including API-based integrations.
• Stay updated on the latest changes in the MarTech and AdTech landscape.
• Understand and convey the impact of regulations like CCPA and GDPR on marketing channels.
• Mobilize and organize across multiple stakeholders and projects with strong project management skills.
• Develop and manage a team of digital marketing platform specialists, including hiring, training, and work allocation.
• Drive business development efforts and thought leadership in the digital marketing platform space.

Skills

MarTech/AdTech Transformation

MarTech Assessments

Adobe Experience Cloud

Salesforce Marketing Cloud

Google Marketing Platform

Marketing processes

Research & analysis

Adobe Campaign

Marketo

Tag management

Pega Decisioning

DMPs

Firebase

AppsFlyer

Ad servers

Programmatic

Ads Data Hub

Tools

Adobe Campaign

Marketo

GTM

Tealium

Pega Decisioning

SFMC

Google Marketing Platform

DMPs

Firebase

AppsFlyer

Ad servers

Ads Data Hub

Job description

Accenture in the Philippines is seeking a seasoned Strategy & Consulting professional to lead MarTech/AdTech initiatives within Marketing Technology. You will design, implement, and optimize MarTech and AdTech solutions for clients across e-commerce, telecom, and financial services.

This role emphasizes capability assessments, solution architecture, vendor evaluation, and cross-functional collaboration with technology partners and agencies.