Marketing Systems Analyst

Genesys Cloud Services, Inc.; Manila; On-site; PHP 1,000,000 - 1,500,000; Full time

Job summary

Genesys Cloud Services, Inc. in Manila (Flexible) seeks a Marketing Systems Analyst to optimize revenue tech platforms and drive adoption across Demand Generation Operations.

You will partner with Demand Gen, Analytics, Business Development, and Sales Operations to maximize platform effectiveness and data quality. The ideal candidate has 3-5+ years in Marketing/Sales Ops, strong Salesforce administration, and experience with SalesLoft, 6sense, and LinkedIn Sales Navigator.

Qualifications

• 3-5+ years in Marketing Operations, Revenue Operations, Sales Ops, or Marketing Systems Administration.
• Experience administering and optimizing Salesforce environments.
• Experience with sales engagement and prospecting tools.

Responsibilities

• Maximize adoption, utilization, and ROI of revenue tech platforms.
• Serve as Salesforce SME, evaluate configurations and suggest improvements.
• Own SalesLoft platform configuration, cadences, and user management.
• Design, develop, and maintain Salesforce reports and dashboards.
• Identify opportunities for automation and reporting standardization.
• Evaluate and improve data quality across marketing and sales systems.

Skills

Salesforce Administration

Salesforce Reporting

Process optimization

Data analysis

Cross-functional collaboration

API integrations

Education

Salesforce Administrator Certification

Tools

SalesLoft

6sense

LinkedIn Sales Navigator

Lusha

Salesforce

Job description

## Marketing Systems AnalystApplylocations: Manila (Flexible)time type: Full timeposted on: Posted 3 Days Agojob requisition id: JR111591**Be the one building AI-powered experiences where they matter most.** At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships. Help build, support and operate technology used by more than 8,000 organizations in over 100 countries – moving AI from possibility to production in real-world enterprise environments every day. The Marketing Systems Analyst will serve as a dedicated technical resource for the Demand Generation Operations team, driving optimization, adoption, governance, reporting, and continuous improvement across the marketing and sales technology ecosystem. This role will partner with Demand Gen, Business Development, Analytics, and Sales Operations teams to maximize platform effectiveness, improve data quality, enhance reporting capabilities, and increase Business Development and Marketer productivity.The ideal candidate is a systems thinker who understands how platforms, data, and processes connect — self-motivated, comfortable owning solutions end to end, and an excellent communicator who can translate between technical and business stakeholders. The key responsibilities below outline the scope of the role.**Key Responsibilities****Revenue Technology Optimization & Adoption*** Maximize adoption, utilization, and effectiveness of revenue technology platforms, including: SalesLoft, 6sense, Lusha, LinkedIn Sales Navigator, Salesforce and additional sales and marketing technologies.* Monitor platform usage and adoption metrics.* Develop recommendations to improve user engagement and ROI.* Partner with BDR leadership to increase tool utilization and productivity.**Salesforce Optimization & Enhancement Coordination*** Serve as the team's Salesforce subject-matter expert, evaluating system configuration and translating stakeholder feedback into recommended improvements.* Evaluate and recommend improvements to the following, then submit change requests to IT and follow through to implementation: Page layouts, Validation rules, Workflow enhancements, User experience improvements and Data quality initiatives.* Support ongoing Lead-to-Close (L2C) processes through system alignment and process optimization.* Maintain system documentation and best practices.**SalesLoft Platform Ownership*** Serve as the technical platform owner for SalesLoft, with end-to-end responsibility for configuration, administration, and optimization.* Build and maintain cadences, workflows, and templates in partnership with BDR leadership.* Manage users, permissions, and integration between SalesLoft and Salesforce.* Troubleshoot technical issues and coordinate resolution with SalesLoft support and vendors.* Own platform governance, adoption, and technical best practices.**Reporting, Analytics & Business Intelligence*** Design, develop, and maintain Salesforce reports and dashboards.* Create scalable reporting solutions that improve visibility into: BDR performance, Pipeline health, Lead management effectiveness, Conversion metrics and Operational KPIs.* Partner with the Analytics team to improve marketing reporting efficiency.* Identify opportunities for automation and reporting standardization.**Process Improvement & Operational Excellence*** Evaluate existing business processes and identify opportunities for optimization.* Recommend and implement system enhancements that increase efficiency and scalability.* Conduct operational audits and process reviews.* Develop solutions that eliminate manual effort and reduce operational risk.* Establish governance standards to improve consistency and compliance.**Technical Enablement & Consulting*** Act as an internal consultant for technical enablement initiatives.* Support onboarding and training efforts for new tools and processes.* Provide expertise during cross-functional projects and system implementations.* Assist stakeholders in translating business requirements into technical solutions.**Support & Issue Resolution*** Manage and resolve incoming support requests and system-related tickets.* Troubleshoot platform issues and coordinate resolution with internal teams and vendors.* Ensure timely communication and stakeholder support.**Pipeline Governance & Data Integrity*** Monitor stale opportunities and pipeline hygiene.* Partner with Sales leadership to improve pipeline accuracy and accountability.* Develop monitoring and reporting mechanisms to proactively identify issues.* Support data governance initiatives across marketing and sales systems.**Experience*** 3-5+ years in Marketing Operations, Revenue Operations, Sales Operations, or Marketing Systems Administration.* Experience administering and optimizing Salesforce environments.* Experience working with sales engagement and prospecting tools.* Proven track record of process improvement and operational efficiency initiatives.**Technical Skills*** Salesforce Administration and Reporting* Salesforce Dashboards and Analytics* SalesLoft Administration* 6sense Administration* LinkedIn Sales Navigator* Lusha* CRM Data Management* Workflow Automation* Data Analysis and Visualization* Excel / Google Sheets (Advanced)* Understanding of API integrations and marketing technology ecosystems**Preferred Qualifications*** Salesforce Administrator Certification* Experience supporting BDR or SDR organizations* Knowledge of revenue operations best practices#LI-PR1