Marketing Systems Analyst
Genesys Cloud Services Cayman Ltd. - Philippine Branch
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Job summary
Genesys Cloud Services Cayman Ltd. - Philippine Branch is seeking a Marketing Systems Analyst to optimize revenue tech and Salesforce ecosystems. The role partners with Demand Gen, Analytics, and Sales Ops to boost data quality and reporting effectiveness.
The ideal candidate has 3–5+ years in Marketing or Revenue Operations, with hands-on experience in Salesforce, Salesforce reporting, and sales engagement tools. A high level of communication to bridge technical and business teams is required.
Qualifications
- 3–5+ years in Marketing Operations, Revenue Operations, Sales Operations, or Marketing Systems Administration.
- Experience administering and optimizing Salesforce environments.
- Experience working with sales engagement and prospecting tools.
- Proven track record of process improvement and operational efficiency initiatives.
Responsibilities
- Maximize adoption, utilization, and effectiveness of revenue technology platforms (SalesLoft, 6sense, Lusha, LinkedIn Sales Navigator, Salesforce).
- Monitor platform usage and adoption metrics; build recommendations to improve ROI.
- Serve as Salesforce SME; evaluate config and implement improvements; support Lead-to-Close processes.
- Own SalesLoft configuration, cadences, templates, users, and integrations with Salesforce.
- Design and maintain Salesforce reports and dashboards; improve marketing reporting efficiency.
- Evaluate and optimize business processes; establish governance standards and scalability.
Skills
Tools
Job description
Be the one building AI-powered experiences where they matter most.
At Genesys, we help organizations create better customer experiences through AI-powered experience orchestration. Our platform connects people, systems, data and AI to help organizations deliver more personalized service, improve operational efficiency and build stronger customer relationships.
Help build, support and operate technology used by more than 8,000 organizations in over 100 countries– moving AI from possibility to production in real-world enterprise environments every day.
The Marketing Systems Analyst will serve as a dedicated technical resource for the Demand Generation Operations team, driving optimization, adoption, governance, reporting, and continuous improvement across the marketing and sales technology ecosystem. This role will partner with Demand Gen, Business Development, Analytics, and Sales Operations teams to maximize platform effectiveness, improve data quality, enhance reporting capabilities, and increase Business Development and Marketer productivity.
The ideal candidate is a systems thinker who understands how platforms, data, and processes connect — self-motivated, comfortable owning solutions end to end, and an excellent communicator who can translate between technical and business stakeholders. The key responsibilities below outline the scope of the role.
Maximize adoption, utilization, and effectiveness of revenue technology platforms, including: SalesLoft, 6sense, Lusha, LinkedIn Sales Navigator, Salesforce and additional sales and marketing technologies.
Monitor platform usage and adoption metrics.
Develop recommendations to improve user engagement and ROI.
Partner with BDR leadership to increase tool utilization and productivity.
Serve as the team's Salesforce subject‑matter expert, evaluating system configuration and translating stakeholder feedback into recommended improvements.
Evaluate and recommend improvements to the following, then submit change requests to IT and follow through to implementation: Page layouts, Validation rules, Workflow enhancements, User experience improvements and Data quality initiatives.
Support ongoing Lead‑to‑Close (L2C) processes through system alignment and process optimization.
Maintain system documentation and best practices.
Serve as the technical platform owner for SalesLoft, with end‑to‑end responsibility for configuration, administration, and optimization.
Build and maintain cadences, workflows, and templates in partnership with BDR leadership.
Manage users, permissions, and integration between SalesLoft and Salesforce.
Troubleshoot technical issues and coordinate resolution with SalesLoft support and vendors.
Own platform governance, adoption, and technical best practices.
Design, develop, and maintain Salesforce reports and dashboards.
Create scalable reporting solutions that improve visibility into: BDR performance, Pipeline health, Lead management effectiveness, Conversion metrics and Operational KPIs.
Partner with the Analytics team to improve marketing reporting efficiency.
Identify opportunities for automation and reporting standardization.
Evaluate existing business processes and identify opportunities for optimization.
Recommend and implement system enhancements that increase efficiency and scalability.
Conduct operational audits and process reviews.
Develop solutions that eliminate manual effort and reduce operational risk.
Establish governance standards to improve consistency and compliance.
Act as an internal consultant for technical enablement initiatives.
Support onboarding and training efforts for new tools and processes.
Provide expertise during cross‑functional projects and system implementations.
Assist stakeholders in translating business requirements into technical solutions.
Manage and resolve incoming support requests and system‑related tickets.
Troubleshoot platform issues and coordinate resolution with internal teams and vendors.
Ensure timely communication and stakeholder support.
Monitor stale opportunities and pipeline hygiene.
Partner with Sales leadership to improve pipeline accuracy and accountability.
Develop monitoring and reporting mechanisms to proactively identify issues.
Support data governance initiatives across marketing and sales systems.
3‑5+ years in Marketing Operations, Revenue Operations, Sales Operations, or Marketing Systems Administration.
Experience administering and optimizing Salesforce environments.
Experience working with sales engagement and prospecting tools.
Proven track record of process improvement and operational efficiency initiatives.
Salesforce Administration and Reporting
Salesforce Dashboards and Analytics
SalesLoft Administration
6sense Administration
LinkedIn Sales Navigator
Lusha
CRM Data Management
Workflow Automation
Data Analysis and Visualization
Excel / Google Sheets (Advanced)
Understanding of API integrations and marketing technology ecosystems
Salesforce Administrator Certification
Experience supporting BDR or SDR organizations
Knowledge of revenue operations best practices
- AI at enterprise scale– Build, support and operate AI-powered technology used by more than 8,000 organizations worldwide. 150+new AI features were released in the last fiscal year.
- A flexible‑first culture – Join a global team of nearly 7,000 employees with flexible ways of working designed to help people do their best work.
- Growth in the AI era – Build future‑ready skills through mentorship, learning programs, leadership development and education support.
- Time to recharge and give back – Benefits include paid volunteer time, August Free Fridays, well‑being resources and regionally tailored programs for employees and their families.
- Recognized globally – Genesys is Great Place to Work® certified in 17 countries and 94% of employees are proud to tell others they work at Genesys.
Learn more about our culture, AI innovation and sustainability commitments through our Careers site and Sustainability Report.
Be the one building what's next - where AI, experience and impact come together.
#LI-PR1
#LI-Hybrid
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visitwww.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at ••••@genesys.com.
Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression,marital status, domestic partner status,national origin, genetics, disability,military andveteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
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