Marketing Operations Manager

Real Estate One Int; Manila; Hybrid; PHP 900,000 - 1,200,000; Full time

Job summary

Real Estate One Int is seeking a Marketing Operations Manager to drive marketing automation, optimize campaign operations, ensure data integrity, and enable scalable demand generation in the Philippines.

You will collaborate with Growth, Sales and Product Marketing to build efficient processes and deliver measurable results. Hybrid work setup and cross-functional exposure are provided to support data-driven decisions.

Qualifications

• 4-7 years of experience in Marketing Operations or Growth Marketing in B2B digital-first firms.
• Hands-on experience with Salesforce CRM, Marketo, and LinkedIn Campaign Manager.
• Strong background in marketing automation, campaign execution, lead lifecycle management, and data governance.
• Experience building dashboards and analyzing funnel metrics to improve campaign performance.
• Exposure to ABM platforms (Demandbase, 6sense, Terminus) and BI tools is advantageous.
• Strong project and stakeholder management skills.

Responsibilities

• Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
• Manage segmentation, scoring models, and nurturing journeys using MAP tools.
• Support end-to-end campaign operations including tracking, QA, deployment, and reporting.
• Own marketing tech stack components and maintain data quality, routing, deduplication, and enrichment.
• Build dashboards and performance reports to track funnel metrics, pipeline contribution, and campaign ROI.
• Partner with Sales to operationalize ABM programs and ensure lead handoff.
• Identify bottlenecks in marketing workflows and implement scalable, automated solutions.
• Build SOPs, documentation, and training resources for cross-functional teams.

Skills

Marketing automation

Campaign execution

Lead lifecycle management

Data governance

Dashboard analytics

ABM awareness

Project management

Stakeholder management

Tools

Salesforce CRM

Marketo

LinkedIn Campaign Manager

Demandbase

6sense

Terminus

BI tools

Job description

Work Setup: Hybrid (3x Onsite, 2x Work from Home)

Location: McKinley

Former employee of Teleperformance - not eligible for rehire, either directly or through a third party

Job Description

About the Role

We are looking for a highly skilled Marketing Operations Manager to support our Philippines Growth Marketing initiatives. This role will be responsible for driving marketing automation, optimizing campaign operations, ensuring data integrity, managing lead lifecycle workflows, and enabling demand generation performance at scale.

You will collaborate closely with Growth, Sales and Product Marketing teams to build efficient processes and deliver measurable results.

Key Responsibilities

Marketing Automation & Campaign Execution

• Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
• Manage segmentation, scoring models, and nurturing journeys using Marketo or similar MAP tools.
• Support end-to-end campaign operations including tracking, QA, deployment, and reporting.

System & Data Management

• Own marketing tech stack components such as Salesforce, Marketo, LinkedIn Campaign Manager, and analytics tools.
• Maintain data quality, hygiene, and governance including lead routing, deduplication, and enrichment.

Performance Measurement & Insights

• Build dashboards and performance reports to track funnel metrics, pipeline contribution, and campaign ROI.
• Provide actionable insights to improve efficiency, targeting, and effectiveness of marketing activities.
• Leverage tools like Demandbase (or equivalent ABM platforms) to run account-level campaigns, intent-based targeting, and personalized outreach.
• Partner with Sales to operationalize ABM programs and ensure smooth lead handoff processes.

Process Optimization

• Identify bottlenecks in marketing workflows and implement scalable, automated solutions.
• Build SOPs, documentation, and training resources for cross-functional teams.

Required Qualifications

• 4-7 years of experience in Marketing Operations, Growth Marketing, preferably in B2B digital-first organizations.
• Hands-on experience with Salesforce CRM, Marketo (or similar MAP), and LinkedIn Campaign Manager.
• Strong background in marketing automation, campaign execution, lead lifecycle management, and data governance.
• Experience building dashboards, analyzing funnel metrics, and driving campaign performance improvements.
• Exposure to ABM platforms (Demandbase, 6sense, Terminus) and BI tools is an advantage.
• Strong project management and stakeholder management skills.