Lead Generation Specialist

Lean Solutions Group; Makati; On-site; PHP 350,000 - 550,000; Full time

Job summary

Lean Solutions Group is seeking a Lead Generation Specialist to support demand generation, lead management, event marketing, and marketing operations. You will work under the SDR and coordinating with campaign teams to drive pipeline growth.

The role emphasizes executing structured processes, multi-project handling, and managing multiple marketing platforms to back outbound and inbound strategies in a fast-paced environment.

Qualifications

• 2+ years in marketing, demand generation, sales operations, marketing coordination, or related.
• Strong organizational, project management, and written/verbal English communication skills.
• Hands-on experience with CRM platforms like Salesforce or HubSpot, and proficiency with Microsoft applications and reporting tools.
• Exceptional attention to detail with ability to balance multiple priorities and deadlines.

Responsibilities

• Deploy and manage marketing campaigns across digital platforms and channels.
• Validate audience lists against ICP criteria for marketing and SDR outreach.
• QA landing pages, forms, tracking links, and assets before launch.
• Track campaign performance and maintain project trackers and documentation.
• Support lead management, data hygiene, and reporting in CRM systems.

Skills

Marketing coordination

Project management

English communication

Tools

Salesforce

HubSpot

MS Office

Job description

Position Overview

The Lead Generation Specialist is a highly organized, detail-oriented role dedicated to supporting demand generation, lead management, event marketing, and marketing operations initiatives. Working directly under the Sales Development Representative (SDR) and collaborating with campaign-focused team members, this position drives brand awareness, customer engagement, and pipeline growth.

The role is heavily execution-focused, requiring an individual who thrives in fast-paced environments, excels at creating structured processes, and can manage multiple marketing platforms and projects simultaneously to support both outbound and inbound strategies.

Key Responsibilities

Campaign & Demand Generation Support

• Deploy and execute marketing campaigns across various digital platforms (e.g., Demandbase, LinkedIn, Google Ads, Pardot).
• Validate and manage audience lists against Ideal Customer Profile (ICP) criteria for marketing and SDR outreach.
• Quality assure (QA) landing pages, forms, tracking links, and campaign assets prior to launch.
• Track individual campaign performance against goals, maintaining accurate project trackers and documentation.
• Update and manage the master marketing campaign calendar while coordinating schedules with internal stakeholders.

Lead Management Support

• Extract and manage target prospect and account lists for sales and marketing initiatives.
• Maintain CRM data hygiene by handling record cleanup, deduplication, and campaign membership tracking.
• Assist with lead tracking, attribution maintenance, and performance reporting.
• Provide data-driven support to the SDR team by keeping targeting information accurate.

Event Marketing Support

• Oversee event invitation lists, attendee registrations, and RSVP tracking.
• Upload attendee engagement data into CRM and marketing automation systems.
• Facilitate pre- and post-event reporting, vendor communication, and logistics coordination.

Marketing Operations & Administrative Support

• Track department invoices, purchase orders, and vendor payments.
• Develop and maintain Standard Operating Procedures (SOPs), process guides, and dashboards.
• Identify operational bottlenecks and streamline recurring workflows.
• Audit and maintain social media channels (Facebook, Instagram, X, YouTube, LinkedIn) by archiving outdated content and monitoring public engagement/reviews.
• Route public digital inquiries to appropriate internal teams and assist with content scheduling and channel performance reporting.

Qualifications

Required

• Experience: 2+ years in marketing, demand generation, sales operations, marketing coordination, or a related capacity.
• Skills: Strong organizational, project management, and written/verbal English communication skills.
• Technical: Hands-on experience with CRM platforms like Salesforce or HubSpot, and proficiency with Microsoft applications and reporting tools.
• Traits: Exceptional attention to detail with the ability to balance multiple competing priorities and deadlines.

Preferred

• Direct experience with Salesforce and marketing automation software (e.g., Pardot, HubSpot, Marketo).
• Familiarity with LinkedIn advertising, account-based marketing (ABM) platforms like Demandbase, or social media management tools.
• Background supporting webinars, events, or working within distributed/remote teams.