Marketing Specialist

SM Supermalls; Taguig; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

SM Supermalls is seeking a Marketing Specialist to execute and optimize campaigns at SM Aura, Taguig. You will participate in campaign development, coordinate digital promotions, and manage relationships with tenants and brand partners to drive foot traffic and mall sales.

You will need a Bachelor's degree in Marketing and 3–5 years of experience, with strong communication, analytical, and presentation skills. Proficiency in MS Office and basic Photoshop/video editing is required.

Qualifications

• Bachelor's degree in Marketing, Mass Communications, Advertising, or similar.
• 3–5 years of experience in Marketing, Advertising, PR, or Digital.
• Excellent communication, analytical and presentation skills.
• Proficient in MS Office; basic Photoshop, video & photo editing.

Responsibilities

• Develop, conceptualize, and execute marketing campaign plans with timelines.
• Create advertising and media plans, publicity materials, and digital campaigns.
• Liaise with tenants, brand partners, suppliers, and organizations to achieve marketing goals.
• Prepare reports on campaign effectiveness, learnings, and competitive checks.

Skills

Communication skills

Analytical skills

Presentation skills

Digital marketing

Campaign coordination

Education

Bachelor's degree in Marketing

Tools

MS Office

Photoshop basics

Video editing

Job description

To execute actual implementation of different marketing ideas to provide the family fun experience that makes every day better as well as to make sure all implemented activations will drive foot traffic, vehicle count and mall sales through cost effective campaigns for the handled mall.

Responsibilities:

• To participate in the development, conceptualization, and execution of marketing campaign plans in agreed upon timelines, including, but not limited to Seasonal Events, Mall-owned campaigns, and other promotional activities and evaluate their success and effectiveness
• To create advertising and media plans, publicity materials, and other means of promotions, such as Digital campaigns
• Liaise and cultivate a healthy relationship between tenants, brand partners, suppliers, and other organizations that will help achieve marketing goals and campaigns
• Prepare reports on effectiveness of campaigns, key learnings, as well creation of competitive checks, overall management and documentation of projects

Requirements:

• Bachelor's Degree in Marketing, Mass Communications, Advertising, or similar
• At least 3-5 years of experience in Marketing, Advertising, PR, or Digital
• High level of communication, analytical, presentation skills
• Proficient in Microsoft Office (PowerPoint, Excel, etc.), basic Photoshop, video & photo editing
• Candidate must be willing to be assigned in SM Aura, Taguig City