Marketing Officer - SM City La Union

SM Supermalls; La Union; Presencial; PHP 240.000 - 360.000; Jornada completa

Descripción de la vacante

SM City La Union is seeking a Marketing Officer to help plan and execute marketing ideas and campaigns that drive foot traffic and mall sales.

You will develop advertising strategies across digital and traditional media, build relationships with tenants and partners, and monitor campaign performance while ensuring proper documentation and compliance.

Formación

• Bachelor's degree in Marketing, Advertising, Business Administration, Communication Arts or related field.
• At least 2 years of experience in marketing operations.
• Proficient in MS Office (PowerPoint, Word, Excel).
• Experience in graphic design is an advantage.
• Strong communicator with great interpersonal skills and a team player.
• Willing to be assigned in SM City La Union.

Responsabilidades

• Plan, execute, and evaluate mall events and seasonal campaigns, ensuring alignment with marketing goals and timelines.
• Develop and implement advertising strategies across digital, mass media, and social platforms to promote events and campaigns.
• Build and maintain relationships with tenants, brands, and partners to support marketing initiatives and secure sponsorships.
• Monitor and report on campaign effectiveness, gather insights, and manage documentation and competitive analysis.
• Ensure proper documentation and compliance for all marketing activities, coordinating with internal and external stakeholders.

Conocimientos

Communication

Team player

Interpersonal skills

Educación

Bachelor's degree in Marketing or related field

Herramientas

MS Office

Graphic Design (basic)

Descripción del empleo

Job Description:

The Marketing Officer helps the team to execute actual implementation of different marketing ideas. To provide the family fun experience that makes every day better as well as to make sure all implemented activations will drive foot traffic, vehicle count and mall sales through cost effective campaigns for the handled mall.

Job Description:

• Plan, execute, and evaluate mall events and seasonal campaigns, ensuring alignment with marketing goals and timelines.
• Develop and implement advertising strategies across digital, mass media, and social platforms to promote events and campaigns.
• Build and maintain relationships with tenants, brands, and partners to support marketing initiatives and secure sponsorships.
• Monitor and report on campaign effectiveness, gather insights, and manage documentation and competitive analysis.
• Ensure proper documentation and compliance for all marketing activities, coordinating with internal and external stakeholders.

Qualifications:

• Must have a Bachelor's degree in Marketing, Advertising, Business Administration, Communication Arts or any 4-year related course.
• At least 2 years of related work experience in marketing operations.
• Proficient in MS Office (Powerpoint, Word, Excel).
• Experience in graphic design is an advantage.
• Strong and confident communicator, with great interpersonal skills, and a team player.
• Candidate must be willing to be assigned in SM City La Union.

Requirements: