Marketing Senior Manager

L-Squared Productions Inc.; Philippines; Hybrid; PHP 1,000,000 - 1,500,000; Full time

Job summary

L-Squared Productions Inc. in the Philippines is seeking a senior marketing leader to design and execute 360° campaigns for concerts, live events, fan meetings, and festivals, and to drive ticket targets through integrated strategies, audience profiling, and engagement plans.

You will oversee digital and social media marketing across Facebook, Instagram, TikTok, YouTube, and Google, lead PR and influencer initiatives, forge brand partnerships, and mentor a marketing team to deliver on-time,

Qualifications

• Experience designing and leading 360° marketing campaigns for live events.
• Ability to align marketing plans with ticket sales targets and business goals.
• Strong leadership and cross-functional collaboration skills.

Responsibilities

• Develop and lead 360° marketing strategies for concerts, live events, fan meetings, festivals, and other projects.
• Create marketing plans aligned with ticket sales targets, event objectives, audience profiles, and business goals.
• Oversee campaign timelines, deliverables, budgets, and performance across channels.

Skills

Marketing Strategy

Campaign Management

Team Leadership

Digital Marketing

PR & Influencer Marketing

Brand Partnerships

Tools

Facebook Ads

Instagram

TikTok

YouTube

Google Ads

Job description

Key Responsibilities

Marketing Strategy & Campaign Management

• Develop and lead 360° marketing strategies and campaigns for concerts, live events, fan meetings, festivals, and other entertainment projects.

• Create marketing plans aligned with ticket sales targets, event objectives, audience profiles, and overall business goals.

• Oversee campaign timelines, deliverables, budgets, and performance across different marketing channels.

• Develop audience acquisition and engagement strategies from announcement through post-event.

• Monitor market trends, competitor activities, audience behavior, and entertainment industry developments to identify opportunities.

Ticket Sales & Revenue Generation

• Develop and implement strategies to drive ticket sales and maximize event revenue.

• Work closely with the ticketing team to analyze sales performance and identify opportunities for promotions, bundles, pricing strategies, and other sales initiatives.

• Monitor ticket sales reports and campaign performance and recommend adjustments when needed.

• Develop localized strategies for different markets and regions when applicable.

Digital & Social Media Marketing

• Lead digital marketing campaigns across Facebook, Instagram, TikTok, YouTube, Google, and other relevant platforms.

• Oversee content calendars, campaign messaging, paid media, and audience targeting.

• Work closely with the creative team to develop compelling campaign concepts, key visuals, promotional materials, and digital assets.

• Analyze campaign performance and optimize campaigns based on data and audience insights.

PR, Media & Influencer Marketing

• Develop and oversee PR and media strategies to maximize event awareness and coverage.

• Build and maintain relationships with media outlets, influencers, content creators, fan communities, and relevant industry partners.

• Lead influencer and KOL campaigns, including talent selection, deliverables, partnerships, and performance monitoring.

• Coordinate press releases, interviews, media partnerships, and event coverage.

Brand Partnerships & Promotions

• Identify and develop opportunities for brand tie-ups, sponsorships, media partnerships, and promotional collaborations.

• Work with potential partners to develop mutually beneficial marketing campaigns and activations.

• Oversee promotional partnerships and ensure that agreed deliverables are properly executed.

Team Leadership

• Lead, mentor, and manage the marketing team, ensuring clear responsibilities, timelines, and deliverables.

• Delegate projects effectively and ensure that campaigns are executed on time and according to standards.

• Coordinate closely with other departments including Sales, Production, Creative, Operations, Ticketing, Finance, and Management.

Event & On-Ground Marketing

• Oversee marketing requirements related to event launches, mall activations, fan zones, press events, and on-ground promotions.

• Ensure consistency of branding and messaging across all event touchpoints.

• Participate in event planning meetings, site visits, rehearsals, and actual event execution when required.

• Develop post-event marketing reports and evaluate campaign effectiveness, audience engagement, and overall performance.

Reporting & Analytics

• Track and analyze marketing KPIs including ticket sales, reach, engagement, conversion, campaign ROI, audience growth, and media performance.

• Prepare regular marketing reports, campaign reviews, and post-mortem analysis for management.

• Use data and insights to improve future campaigns and marketing strategies.