Marketing Coordinator (Digital & Brand)

Outforce; Philippines; On-site; PHP 300,000 - 600,000; Full time

Job summary

Outforce in the Philippines seeks a marketing professional to lead branding, digital marketing, websites, EDMs and social media for venue campaigns and activations.

You will collaborate with designers to ensure on-brand assets, coordinate shoots, produce web content, and drive loyalty initiatives with data-driven optimization.

Responsibilities

• Branding: brief and approve venue artworks and collateral aligned with brand.
• Organise print collateral assets for print advertising and in-venue marketing and signage.
• Assist with ensuring venue marketing collateral is on brand and up-to-date.
• Design artworks and create venue templates in Canva as required.
• Digital marketing & advertising: content creation, coordinate photo and video shoots, briefs for content creation.
• Edit original content for digital channels, staying on top of trends and monitoring engagements.
• Websites: execute updates, build new web pages for activities and campaigns; copywriting for websites and blogs.
• Execute EDMs including segmentation, creative tests and strategy updates.
• Executive venue app updates and push notifications.
• Social Media: manage schedules and strategy, write captions, oversee tone and brand storytelling, analyze trends.
• Activations & event marketing: execute campaigns, coordinate in-venue activations, theme key events.
• Customer loyalty: set up loyalty programs websites, marketing and promotions; ideate and implement automations.

Job description

KEY RESPONSIBILITIES

• BRANDING
  
  
  
  • Work with graphic designers to brief and approve venue artworks and collateral in line with brand
  
  
  • Organise print collateral assets for print advertising and in-venue marketing and signage
  
  
  • Assist with ensuring venue marketing collateral is on brand and up-to-date
  
  
  • Design artworks and create venue templates in Canva as required
  
  
  
  


• DIGITAL MARKETING & ADVERTISING
  
  
  
  • Content creation:
    
    
    
    • Coordinate photo and video shoots including writing runsheets and ideating moodboards
    
    
    • Coordinate bookings and briefs for event content creation
    
    
    • Edit original content for digital channels (photo and video), staying on top of trends and ensuring we are consistently innovating, monitoring engagements and adapting plans accordingly.
    
    
    
    
  
  
  • Websites:
    
    
    
    • Execute website updates, building new web pages for activities and campaigns
    
    
    • Copywriting for websites including blog writing as required
    
    
    
    
  
  
  • Execute EDMs as required including segmenting audiences, running creative tests and adapting the strategy
  
  
  • Executive venue app updates and push notifications
  
  
  • Social Media:
    
    
    
    • Assist Group Marketing Executive in managing social media schedules and strategy, in line with brand and content pillars
    
    
    • Work on brand storytelling plans in advance
    
    
    • Write on-brand captions for social media and schedule posts
    
    
    • Oversee social media implementation in line with brand and tone of voice and provide feedback as required
    
    
    • Execute meta ads
    
    
    • Community management
    
    
    • Proactively communicate and identify opportunities relating to social media trends and conduct regular competitor analysis
    
    
    
    
  
  
  
  


• ACTIVATIONS & EVENT MARKETING
  
  
  
  • Execute marketing campaigns for upcoming activations, events, or promotional tactics.
  
  
  • Coordinate in-venue brand activations as required
  
  
  • Coordinate theming of key calendar events and activations
  
  
  
  


• CUSTOMER LOYALTY
  
  
  
  • Execution of membership and loyalty plans – setting up websites, marketing and promotion initiatives
  
  
  • Assist with ideation and execution of customer loyalty plans and marketing automations