Marketing Research & Data Specialist

Stratworks; Taguig; On-site; PHP 480,000 - 720,000; Full time

Job summary

Stratworks, a 25-year agency known for award-winning storytelling across marketing channels, seeks a Marketing Communications & Data Specialist to convert data into actionable strategies that boost brand performance and customer engagement.

The ideal candidate combines data analysis, marketing research, and reporting tool experience to craft persuasive messages that elevate brand positioning across channels.

Qualifications

• 2+ years in marketing communications, marketing research, or data analysis.
• Strong ability to translate data into strategic plans.
• Experience with surveys, focus groups, or market intelligence tools.
• Proficiency with data visualization and reporting tools.

Responsibilities

• Conduct marketing research to gather insights on consumer behavior, industry trends, and competitor activity.
• Analyze large sets of quantitative and qualitative data to inform strategies and campaign development.
• Identify data gaps and ensure data accuracy to support business and communication planning.
• Build and maintain dashboards, reports, and performance metrics that support decision-making.
• Create clear and engaging reports that showcase media presence, campaign results, and audience insights.
• Collaborate with internal teams to shape and enhance data infrastructure and reporting tools.
• Translate market and research insights into compelling communication strategies and messaging.
• Craft marketing content that educates, influences, and drives customer action across channels.
• Monitor market trends and competitor performance to refine positioning and strategic direction.

Skills

Marketing research

Data analysis

Storytelling

Communication skills

Dashboards

Data visualization

Campaign reporting

Collaboration

Excel

Power BI

Education

Bachelor's degree in Marketing/Communications/Business/Statistics

Tools

Google Analytics

Data Studio

Tableau

Power BI

Job description

About Stratworks:

For over 25 years, Stratworks has ignited hearts and minds with award-winning storytelling across all marketing channels. Our diverse team of "geeks and rebels" thrives on creating insight-driven, consumer-centric campaigns that make brands LEAD relevant roles in their audiences' lives.

The Marketing Communications & Data Specialist

is responsible for transforming data into compelling narratives and actionable strategies that drive brand performance and customer engagement. This role blends analytical thinking, marketing research, and creative communication turning market intelligence into insight-led campaigns that inform, influence, and inspire.

The ideal candidate has a strong grasp of data analysis, marketing research, and reporting tools, and knows how to craft persuasive messages that elevate brand positioning and support key business goals.

Key Responsibilities:

• Conduct marketing research to gather insights on consumer behavior, industry trends, and competitor activity
• Analyze large sets of quantitative and qualitative data to inform strategies and campaign development
• Identify data gaps and ensure data accuracy to support business and communication planning
• Build and maintain dashboards, reports, and performance metrics that support decision-making
• Create clear and engaging reports that showcase media presence, campaign results, and audience insights
• Collaborate with internal teams to shape and enhance data infrastructure and reporting tools
• Translate market and research insights into compelling communication strategies and messaging
• Craft marketing content that educates, influences, and drives customer action across channels
• Monitor market trends and competitor performance to refine positioning and strategic direction

Qualifications

• A degree in Marketing, Communications, Business, Statistics, or a related field
• At least 2 years of experience in marketing communications, marketing research, or data analysis
• Strong research and analytical skills with experience in surveys, focus groups, or market intelligence tools
• Proficiency in data tools such as Excel, Google Analytics, Data Studio, or similar platforms
• Ability to interpret data and research findings into strategic communication plans
• Excellent written and verbal communication skills with a strong sense for storytelling
• Familiarity with data visualization tools (e.g., Tableau, Power BI) is an advantage
• Experience in campaign reporting, media monitoring, or digital marketing analytics is preferred
• Highly organized, detail-oriented, and comfortable working in a dynamic, collaborative environment