Marketing Operations Lead - Automation & Data-Driven Growth

Gratitude Philippines; Manila; Hybrid; PHP 900,000 - 1,300,000; Full time

Job summary

Gratitude Philippines is seeking an experienced Marketing Operations Manager to lead marketing automation, campaign operations, data quality, and demand-generation performance. This hybrid role collaborates with Growth Marketing, Sales, and Product Marketing to build scalable processes and turn data into insights.

You will manage segmentation, lead scoring, and lifecycle workflows using Marketo or similar MAP tools, build dashboards, and optimize ABM initiatives with partners.

Qualifications

• 4–7 years of experience in Marketing Operations or Growth Marketing.
• Hands-on experience with Salesforce CRM, Marketo, and LinkedIn Campaign Manager.
• Strong knowledge of marketing automation, campaign execution, lead lifecycle management, and data governance.
• Experience building dashboards, analyzing funnel metrics, and improving campaign performance.
• Exposure to ABM platforms and BI tools is an advantage.
• Strong project management, analytical, communication, and stakeholder management skills.

Responsibilities

• Build, execute, and optimize automated campaigns across email, paid, social, and ABM channels.
• Manage segmentation, lead scoring, nurturing journeys, and lifecycle workflows using Marketo or similar MAP tools.
• Handle campaign tracking, QA, deployment, and performance reporting.
• Manage key marketing technology components, including Salesforce, Marketo, LinkedIn Campaign Manager, and analytics platforms.
• Maintain data quality, hygiene, governance, lead routing, deduplication, and enrichment.
• Develop dashboards and reports covering funnel performance, pipeline contribution, campaign ROI, and other key metrics.
• Support account-based marketing initiatives using Demandbase, 6sense, Terminus, or similar platforms.
• Enable intent-based targeting and personalized campaigns in partnership with Sales.
• Ensure effective lead handoffs and ABM processes.
• Identify workflow bottlenecks and implement scalable, automated solutions.
• Develop SOPs, process documentation, and training materials for cross-functional teams.

Skills

Campaign optimization

Analytics

Stakeholder management

Project management

Communication skills

Lead lifecycle management

Tools

Salesforce CRM

Marketo

LinkedIn Campaign Manager

BI tools

ABM platforms (Demandbase, 6sense, Terminus)

Job description

Gratitude Philippines is seeking an experienced Marketing Operations Manager to lead marketing automation, campaign operations, data quality, and demand-generation performance. This hybrid role collaborates with Growth Marketing, Sales, and Product Marketing to build scalable processes and turn data into insights.

You will manage segmentation, lead scoring, and lifecycle workflows using Marketo or similar MAP tools, build dashboards, and optimize ABM initiatives with partners.