Marketing Officer - SM City Cauayan

SM Supermalls; Cauayan; On-site; PHP 420,000 - 600,000; Full time

Job summary

SM Supermalls in Cauayan, Philippines is seeking a Marketing Officer to develop and execute campaigns that drive mall foot traffic and sales. You will coordinate advertising, digital media plans and events to deliver cost-efficient promotions for the assigned mall.

The role requires a bachelor’s degree in marketing or a related field and at least two years in digital marketing, social media, advertising, and events.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communication Arts, or related 4-year program.
• At least 2 years in Digital Marketing, Social Media, Advertising/Promotions, and Events Management.
• Strong interpersonal, negotiation, and presentation abilities.
• Proficient in written and spoken communication.

Responsibilities

• Develop and execute marketing campaigns and events to drive mall promotions and customer engagement.
• Create and implement advertising and digital media plans to boost brand visibility.
• Build and maintain partnerships with tenants, brands, suppliers, and organizations.
• Monitor campaign performance and document results for improvement and compliance.
• Pursue learning opportunities to enhance skills and support talent growth.

Skills

Interpersonal skills

Negotiation

Presentation skills

Communication skills

Education

Bachelor's degree in Marketing/related field

Job description

The Marketing Officer will ensure proper implementation of different marketing ideas to provide the family fun experience that makes every day better as well as to make sure all implemented activations will drive foot traffic, vehicle count and mall sales through cost effective campaigns for the handled mall.

Primary Responsibilities:

• Develop and execute marketing campaigns and events to drive mall promotions and customer engagement.
• Create and implement advertising and digital media plans to enhance brand visibility and reach.
• Build and maintain partnerships with tenants, brands, suppliers, and organizations to support marketing goals.
• Monitor campaign performance and ensure proper documentation for continuous improvement and compliance.
• Pursue learning and development opportunities to enhance skills and contribute to organizational talent growth.

Requirements:

• Candidates must have a Bachelor’s degree in Marketing, Advertising, Business Administration, Communication Arts, or any 4-year related course.
• At least 2 years of working experience in Digital Marketing, Social Media Management, Advertising and Promotions, and Events Management;
• Possess strong interpersonal, negotiation, and presentation skills;
• Computer literate and with above average communication skills both oral and written