Marketing Officer

National Teachers College; Manila; Hybrid; PHP 600,000 - 800,000; Full time

Job summary

A leading educational institution in Manila is seeking a marketing professional with 3-5 years of experience. The role involves trend spotting, strategic reporting, social media management, and planning school campaigns. Ideal candidates should hold a Bachelor's degree and be comfortable working in a hybrid setup. This position emphasizes community engagement and performance tracking to enhance marketing strategies, ensuring a dynamic work environment.

Qualifications

• 3-5 years of experience in marketing or communications.
• Ability to analyze market data to inform strategies.
• Strong communication skills for content production.

Responsibilities

• Monitor and analyze educational trends in the Philippines.
• Compile weekly performance reports and recommendations.
• Manage social media content and engage with the community.
• Plan and execute marketing activities in schools.
• Lead logistical coordination for college events.

Skills

Trend Spotting

Strategic Reporting

Competitive Positioning

Performance Tracking

Social Media Management

Community Engagement

Inquiry Management

Event Coordination

Education

Bachelor's degree

Job description

Hybrid - Manila 3-5 Yrs Exp Bachelor Full-time

Job Description

Responsibilities

• Trend Spotting: Monitor the Philippine educational landscape to track emerging trends, prospective student behaviors, and competitor activities.
• Strategic Reporting: Transform market data into actionable insights, reports, and presentations that serve as the foundation for marketing strategies and campaigns.
• Competitive Positioning: Analyze market segments to identify opportunities for growth and differentiation within the education sector.
• Performance Marketing
• Performance Tracking: Compile weekly reports such as enrollment funnel and KPIs, social media engagement, inquiry volume, marketing campaigns (e.g., social media reach and engagement, inquiry volume, event attendance) and prepare basic performance reports and recommendations to guide future strategies.
• Content Production: Coordinate with creatives on the creation of visual assets (graphics, short-form videos/reels) that showcase the "NTC Experience."
• Community Engagement: Actively participate in student groups and forums to gauge sentiment and address concerns, serving as the "online voice" of the college.
• Social Media Management: Coordinate with the creative team to manage the day-to-day posting schedule for NTC’s official pages (Facebook, Instagram, TikTok). Assist in monitoring comments and inquiries to ensure a high response rate.
• Inquiry Management: Funnel digital and physical leads to the Admissions team effectively.
• Events & On-Ground Activations
• School Campaigns: Plan and execute marketing visits to feeder high schools. Conduct career talks and presentations to prospective students.
• Institutional Events: Lead the logistical coordination for major events such as Open House, Enrollment Week, and Anniversary celebrations.
• Partnership Support: Represent NTC at external education fairs, LGU events, and industry expos to generate leads.
• Collateral Management: Plans and manages the marketing collaterals (flyers, tarpaulins, merchandise), ensuring cost-efficiency and quality.
• General Duties
• Collaborates with academic departments to create accurate and compelling promotional materials. Performs other duties as assigned from time to time.

Qualifications

Experience: 3-5 years. Education: Bachelor's degree. Full-time, hybrid work setup in Manila.

Working Location

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