Marketing Officer

EastWest Bank; Makati; Hybrid; PHP 600,000 - 900,000; Full time

Job summary

EastWest Bank is seeking a Marketing Officer (Mortgage) in Makati to develop and execute mortgage marketing programs, drive home loan bookings, and build strategic partnerships with developers and key partners. The role focuses on customer engagement, program management and cross-functional collaboration.

The candidate will analyze market trends and campaign performance while ensuring adherence to AML and BSP regulations, with a hybrid work arrangement in a consumer lending team.

Qualifications

• Bachelor's degree in Marketing, Business Management, Communications, or related field.

Responsibilities

• Develop and execute home loan marketing programs to drive bookings and growth.
• Build and strengthen partnerships with developers, dealers, manufacturers, and other key partners.
• Coordinate with internal teams and external partners to ensure successful campaigns.
• Manage marketing budgets, vendor relationships and communications while ensuring policy compliance.
• Analyze market trends, program performance and customer insights to improve effectiveness.
• Ensure AML record-keeping and compliance with BSP guidelines.

Job description

About the Job

Location: Makati

Corporate Title: Assistant Manager to Senior Manager

Work Arrangement: Hybrid

Our Consumer Lending Team is looking for experienced professionals to join us in Makati with the role of Marketing Officer (Mortgage).

In this role, you will develop and execute mortgage marketing programs that help drive home loan bookings and support business growth. You will also build strong partnerships with developers and other key partners while creating initiatives that enhance customer engagement and generate new opportunities for the Bank.

Your dream. Our focus.

East West Banking Corporation (EastWest) is one of the largest universal banks in the Philippines, and is committed to continuously invest in people and in process, product, and service enhancements, and embrace new ideas to enhance the EastWest experience.

We empower our employees to drive their careers and are committed to provide the runway for them to grow. We value teamwork and individual initiative. Join us and be part of a highly engaged team, and a workplace that promotes development and goal attainment.

Whether you're just starting out, or already a seasoned professional, EastWest can help you unleash your potential, and bridge the gap between dream to success.

What the role will entail

• Develop and execute home loan marketing programs that drive new bookings and support business growth.
• Build and strengthen strategic partnerships with developers, dealers, manufacturers, and other key partners while driving customer acquisition and engagement through targeted marketing programs, promotions, and events.
• Coordinate with internal teams and external partners to ensure the successful implementation of marketing campaigns and projects.
• Manage marketing budgets, vendor relationships, and marketing communications while ensuring compliance with Bank policies and branding standards.
• Analyze market trends, program performance, and customer insights to identify opportunities and improve marketing effectiveness.
• Ensure compliance with AML record-keeping requirements, relevant laws and regulations, BSP circulars, and the Bank's Money Laundering Prevention Program (MLPP)

What we're looking for

• Bachelor's degree in Marketing, Business Management, Communications, or any related field.
• At least 3 years of experience in marketing, business development, product management, or a related role field, with demonstrated expertise in digital marketing across any industry.
• Experience in developing and implementing marketing programs, campaigns, partnerships, and events.
• Strong knowledge of sales and marketing principles, project management, and business development.
• Ability to analyze data, manage budgets, and evaluate program performance to support business objectives.
• Excellent communication, presentation, negotiation, and relationship-building skills.
• Results-driven professional with strong attention to detail, creativity, multitasking abilities, and a customer-focused mindset.

What you can expect from joining our team

• Career development and training opportunities
• Competitive salary package and benefits
• Performance-based incentives and recognition programs to reward high-performing individuals
• Opportunity to work with industry experts and be mentored by them
• Defined career progression paths to guide you in your professional growth