Marketing Officer

Healthway Cancer Care Hospital; Philippines; On-site; PHP 350,000 - 550,000; Full time

Job summary

Healthway Cancer Care Hospital is seeking a Marketing Officer to develop, implement, and evaluate marketing programs that drive patient acquisition, brand awareness, service line growth, and revenue generation.

The role liaises with clinical departments, medical affairs, hospital leadership, patient support groups, and external partners to ensure cohesive marketing initiatives aligned with strategic objectives.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration, Public Relations, Healthcare Management, or related field.
• Minimum of 3–5 years of progressive experience in marketing, healthcare marketing, business development, corporate communications, or related fields.
• Experience in hospitals, healthcare organizations, pharmaceutical companies, wellness centers, or healthcare networks is highly preferred.
• Proven experience in copywriting, managing integrated marketing campaigns and stakeholder engagement programs.

Responsibilities

• Develop and execute strategic marketing plans.
• Lead service line marketing initiatives.
• Manage brand and corporate communications.
• Drive digital marketing and patient engagement.
• Organize events, partnerships, and community programs.
• Oversee budgets and project timelines.
• Gather market intelligence and derive insights.

Skills

Marketing

Copywriting

Campaign management

Stakeholder engagement

Brand management

Education

Bachelor's degree in Marketing, Communications, Advertising, Business Administration, Public Relations, Healthcare Management, or related field

Job description

Job Overview

• The Marketing Officer is responsible for developing, implementing, and evaluating marketing strategies and programs that drive patient acquisition, brand awareness, service line growth, and revenue generation for Healthway Cancer Care Hospital.

• The role serves as a key liaison between clinical departments, medical affairs, hospital leadership, patient support group partners, and external stakeholders to ensure the successful execution of integrated marketing initiatives that support the hospital's strategic objectives.

Responsibilities

• Strategic Marketing Planning

• Service Line Marketing

• Brand Management & Corporate Communications

• Digital Marketing & Patient Engagement

• Events, Partnerships & Community Programs

• Budget & Project Management

• Market Intelligence & Business Insights

Qualifications

• Bachelor's Degree in Marketing, Communications, Advertising, Business Administration, Public Relations, Healthcare Management, or a related field

• Minimum of 3–5 years of progressive experience in marketing, healthcare marketing, business development, corporate communications, or related fields.

• Experience in hospitals, healthcare organizations, pharmaceutical companies, wellness centers, or healthcare networks is highly preferred.

• Proven experience in copywriting, managing integrated marketing campaigns and stakeholder engagement programs.

• Willing to be based in Arca South, Taguig City