Marketing Manager

HIESSENCE CONSUMER GOODS TRADING; Taguig; On-site; PHP 558,000 - 781,200; Full time

Job summary

A consumer goods company is seeking a Marketing Manager to drive brand visibility and execute marketing strategies. The ideal candidate will have 2–5 years of experience in consumer goods and strong digital marketing skills. Responsibilities include planning campaigns, overseeing branding efforts, and managing social media activities. This role offers an exciting opportunity to establish the company as a market leader in the wellness and home fragrance industry.

Qualifications

• Minimum of 2–5 years of marketing experience in consumer goods or lifestyle brands.
• Strong knowledge of digital marketing and branding strategies.
• Proven track record in managing successful campaigns.

Responsibilities

• Plan, develop, and implement marketing initiatives for product lines.
• Drive brand visibility through campaigns and digital channels.
• Manage and optimize social media presence and online brand activities.

Skills

Digital marketing

Brand management

Lead generation

Project management

Communication skills

Education

Bachelor’s Degree in Marketing or Business Administration

Tools

Digital marketing tools

Analytics platforms

Social media management

Job description

Position: Marketing Manager

Company: Hiessence

The Marketing Manager is responsible for developing and executing marketing strategies that drive brand visibility, strengthen brand messaging, and generate leads for Hiessence products. This role requires a creative and data-driven professional who can oversee campaigns, branding initiatives, and digital activations to establish Hiessence as a market leader in the wellness and home fragrance industry.

Key Responsibilities:

• Plan, develop, and implement marketing initiatives for Hiessence’s aromatic diffusers and related product lines.
• Drive brand visibility through innovative campaigns, partnerships, events, and digital channels.
• Ensure consistent and compelling brand messaging across all communication platforms.
• Develop and execute strategies for lead generation through both online and offline marketing activities.
• Oversee branding efforts, including visual identity, storytelling, and market positioning.
• Manage and optimize social media presence, influencer partnerships, and digital advertisements to boost engagement.
• Handle all Hiessence social media accounts and online brand activities.
• Conduct market research and competitor analysis to identify trends and growth opportunities.
• Monitor campaign performance, analyze results, and present reports with actionable insights.
• Collaborate with sales, product development, and creative teams to ensure marketing strategies align with business objectives.
• Manage the marketing budget and ensure cost-effective execution of campaigns and activities.

Qualifications:

• Bachelor’s Degree in Marketing, Business Administration, or a related field (Master’s degree is a plus).
• Minimum of 2–5 years of marketing experience, preferably in consumer goods, lifestyle, fragrance, or wellness brands.
• Strong knowledge of digital marketing, branding, and lead generation strategies.
• Proven track record in managing successful campaigns that boost brand visibility and engagement.
• Excellent communication, leadership, and project management skills.
• Creative thinker with a strong grasp of consumer behavior and market trends.
• Proficient in digital marketing tools, analytics platforms, and social media management.