Marketing Manager

Universal College of Parañaque; Parañaque; On-site; PHP 500,000 - 900,000; Full time

Job summary

Universal College of Parañaque is seeking a Marketing Manager to lead planning, execution, and evaluation of marketing initiatives for its academic programs and brand. This full-time, on-site role is based in Parañaque.

You will develop integrated plans, manage campaigns across traditional and digital channels, coordinate events, and ensure consistent branding across platforms. Collaborate with academic and administrative units to drive enrollment and community engagement.

Qualifications

• Proven marketing strategy and campaign planning abilities.
• Experience with digital channels, social media, email marketing, and basic website optimization.
• Strong skills in market research, data analysis, and reporting to guide decisions.
• Copywriting and editing for promotional materials and online content.
• Event planning, outreach, and partnership development.
• Excellent communication and teamwork across diverse groups.
• Strong organizational and project management skills for timelines and budgets.
• Bachelor’s degree in Marketing, Communications, or Business; education sector experience is a plus.
• Proficiency with common office and marketing software.

Responsibilities

• Develop integrated marketing plans to promote academic programs and the institutional brand.
• Manage campaigns across traditional and digital channels.
• Coordinate events and outreach activities to boost enrollment and community engagement.
• Collaborate with academic and administrative units to produce promotional materials and ensure branding consistency.
• Monitor market trends, analyze campaign performance, and prepare reports for strategic decisions.

Skills

Marketing strategy

Campaign planning

Brand positioning

Enrollment marketing

Digital marketing

Social media management

Content creation

Email marketing

Website optimization

Data analysis

Reporting

Copywriting

Event planning

Partnership development

Communication

Interpersonal skills

Project management

Budget management

Collaboration

Education

Bachelor’s degree in Marketing

Education sector experience

Tools

MS Office

Design tools

Social media management platforms

Job description

Role Description

The Marketing Manager is a full-time, on-site role based in Parañaque, responsible for planning, executing, and evaluating marketing initiatives to promote UCP’s academic programs and institutional brand. The role includes developing integrated marketing plans, managing campaigns across traditional and digital channels, and coordinating events and outreach activities to strengthen enrollment and community engagement. The Marketing Manager will collaborate with academic and administrative units to create compelling promotional materials, oversee social media and website content, and ensure consistent branding across all communication platforms. The position involves monitoring market trends, analyzing campaign performance, and preparing reports to guide strategic decision-making. The Marketing Manager will also oversee relationships with external partners, vendors, and media outlets to maximize visibility and impact.

Qualifications

• Proven ability in marketing strategy and campaign planning, including brand positioning, enrollment marketing, and institutional promotion.
• Experience with digital marketing tools and channels such as social media management, content creation, email marketing, and basic website optimization.
• Strong skills in market research, data analysis, and reporting to assess performance and inform marketing decisions.
• Competence in copywriting and editing for promotional materials, advertising copy, and online content.
• Demonstrated capability in event planning, community outreach, and partnership development.
• Excellent communication, presentation, and interpersonal skills, with the ability to collaborate across diverse teams.
• Organizational and project management skills, including the ability to manage timelines, budgets, and multiple initiatives.
• Bachelor’s degree in Marketing, Communications, Business, or a related field; experience in the education sector is an advantage.
• Proficiency with common office and marketing software (e.g., MS Office, basic design tools, social media management platforms).
• Commitment to ethical, inclusive, and learner-focused marketing practices aligned with the institution’s values.