Marketing Manager

DAIKIN AIRCONDITIONING PHILIPPINES INC; Quezon City; Presencial; PHP 900 000 - 1 500 000; Tempo integral

Resumo da oferta

DAIKIN AIRCONDITIONING PHILIPPINES INC is seeking a Consumer Marketing Manager to craft and execute marketing strategies that build awareness, engagement, and loyalty for the brand. You will lead integrated campaigns across digital, retail, and traditional channels, guided by consumer insights and data.

You will collaborate with Sales, Product, Creative, Digital, and Analytics teams to ensure alignment, manage budgets, and measure success through KPIs.

Qualificações

• Bachelor’s Degree in Communication Arts, Marketing, Advertising, or Business Administration.
• With at least 5 to 7 years of work experience handling marketing events in a service-oriented industry.
• Required Skills: Communication skills, Digital Platform and Data Management & Analysis, MS Office (Word, Excel & PowerPoint); Basic knowledge of Photoshop, InDesign, Illustrator; Creative and fast thinker.
• Amenable to work at Brgy. Ugong Norte, Quezon City (near Eastwood, Libis)
• Can start ASAP

Responsabilidades

• Develop and implement consumer-focused marketing strategies aligned with business and brand objectives.
• Lead planning and execution of integrated marketing campaigns across digital, social, retail, and traditional channels.
• Conduct consumer research and analyze market trends, customer insights, and competitive activity.
• Define target audiences and customer journeys to optimize messaging and channel mix.
• Partner with cross-functional teams (Sales, Product, Creative, Digital, Analytics) to ensure campaign alignment.
• Manage campaign budgets, timelines, and performance metrics.
• Track and analyze campaign performance using KPIs and consumer data to optimize results.
• Oversee agency and vendor relationships, including creative, media, and research partners.
• Support product launches, promotions, and seasonal initiatives.
• Ensure brand consistency across all consumer touchpoints.

Conhecimentos

Communication skills

Digital data management & analysis

MS Office (Word, Excel, PowerPoint)

Formação académica

Bachelor’s Degree in Communication Arts / Marketing / Advertising / Business Administration

Ferramentas

Photoshop

InDesign

Illustrator

Descrição da oferta de emprego

Job Summary

The Consumer Marketing Manager is responsible for developing and executing marketing strategies that drive consumer awareness, engagement, and loyalty. This role focuses on understanding consumer behavior, translating insights into effective campaigns, and managing end-to-end marketing initiatives that support brand growth and revenue objectives.

Key Responsibilities

• Develop and implement consumer-focused marketing strategies aligned with business and brand objectives

• Lead the planning and execution of integrated marketing campaigns across digital, social, retail, and traditional channels

• Conduct consumer research and analyze market trends, customer insights, and competitive activity

• Define target audiences and customer journeys to optimize messaging and channel mix

• Partner with cross-functional teams (Sales, Product, Creative, Digital, Analytics) to ensure campaign alignment

• Manage campaign budgets, timelines, and performance metrics

• Track and analyze campaign performance using KPIs and consumer data to optimize results

• Oversee agency and vendor relationships, including creative, media, and research partners

• Support product launches, promotions, and seasonal initiatives

• Ensure brand consistency across all consumer touchpoints

Qualifications:

• Bachelor’s Degree, Graduate ofCommunication Arts, Marketing, Advertising, Business Administration

• With at least 5 to 7 years of work experience handling marketing events and service-oriented industry

• Required Skills: Communication skills, Digital Platform and Data Management & Analysis, and adept in MS Office Word, Excel & PowerPoint; Basic knowledge of Standard Graphic Design software (Photoshop, InDesign, Illustrator, etc.); Creative and fast thinker;

• Amenable to work at Brgy. Ugong Norte, Quezon City (near Eastwood, Libis)

• Can start ASAP