Marketing Manager

Homemaker Furniture Corporation; Cebu City; On-site; PHP 446,400 - 669,600; Full time

Job summary

Homemaker Furniture Corporation in Cebu City is seeking a Marketing Manager responsible for driving brand awareness and sales through strategic marketing initiatives. This role involves managing digital platforms, planning in-store promotions, and coordinating with sales teams across Visayas & Luzon.

The ideal candidate should have a Bachelor's degree in a Business-related field, at least 3 years of general marketing experience, and strong leadership skills. Familiarity with the retail market, especially in furniture or home decor, is preferred.

Qualifications

• At least 3 years of general marketing role experience.
• 3 - 5 years experience in a marketing managerial role in a related field.
• Proven experience in digital marketing, promotions, and brand management.

Responsibilities

• Develop and implement marketing strategies aligned with sales and business goals.
• Manage social media platforms and oversee digital advertising campaigns.
• Plan and execute in-store promotions and showroom displays.

Skills

Strong leadership and communication skills

Knowledge of digital marketing tools and analytics

Creative, organized, and results-oriented

Ability to manage multiple projects and deadlines

Education

Bachelor's degree in Business-related course or Marketing

Job description

Job Summary

The Marketing Manager is responsible for planning, developing, and executing strategic marketing initiatives to drive brand awareness, showroom traffic, and sales for Homemaker Furniture Corporation in both Visayas & Luzon areas. This role covers both digital and retail marketing activities within the furniture and home lifestyle market.

Key Responsibilities

Strategic & Brand Marketing

• Develops and implements marketing strategies aligned with sales and business goals
• Strengthen brand presence in Visayas & Luzon furniture and home retail market
• Plans seasonal campaigns, promotions, and product launches

Digital Marketing

• Manages social media platforms (Facebook, Instagram, TikTok, etc.)
• Oversees digital advertising campaigns (Meta Ads, Google Ads, influencer marketing)
• Ensures consistent branding across all digital channels

Retail & Local Marketing

• Plans and execute in-store promotions, showroom displays, and mall events
• Coordinate with Visayas/Luzon-based malls, partners, and suppliers
• Work closely with the sales team to support store-level promotions

Analytics & Budget Management

• Monitor campaign performance, sales results, and ROI
• Prepare regular marketing reports for management
• Manage the marketing budget efficiently

Leadership & Coordination

• Lead and supervise the marketing team
• Coordinate with sales, operations, and management
• Ensure timely execution of all marketing initiatives

Hiring Qualifications

Education

• Bachelors degree in any Business-related course or Marketing, Business Administration, Management, Communications, or equivalent

Experience

• At least 3 years of general marketing role experience
• With 3 - 5 years experience in a marketing managerial role in a related field
• Proven experience in digital marketing, promotions, and brand management
• Experience in handling mall events, activations, and campaigns

Skills & Competencies

• Strong leadership and communication skills
• Knowledge of digital marketing tools and analytics
• Creative, organized, and results-oriented
• Ability to manage multiple projects and deadlines
• Familiarization in DTI facets is an advantage

Preferred Qualifications

• Experience in the local retail market is an advantage
• Background in furniture, home dcor, or lifestyle brands
• Experience coordinating with malls, influencers, and local media