Marketing Manager

Cafe 10/23; Cavite City; On-site; PHP 360,000 - 480,000; Full time

Benefits offered by this job

HMO

Free meals

Maternity & paternity leave

Sick leave

Vacation leave

Job summary

Cafe 10/23 is seeking a Marketing Manager to develop, implement, and oversee strategies that strengthen the café’s brand presence, boost engagement, and drive sales across branches. You will ensure consistent messaging, promotional execution, and alignment with operations, product availability, and customer experience standards.

The role covers brand management, advertising, partnerships, and community relations, with a focus on data-driven campaigns and multi-channel content creation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 3–5 years of marketing experience, preferably in F&B, hospitality, or retail.
• Experience in digital marketing, content creation, and brand management.
• Strong understanding of café/restaurant customer behavior and trends.
• Excellent communication and presentation skills.
• Proficient in social media management and analytics tools.
• Creative mindset with strong attention to detail.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Maintain and enhance the cafe’s brand identity across platforms and materials.
• Develop annual, quarterly, and monthly marketing plans aligned with business goals.
• Oversee content creation for Facebook, Instagram, TikTok, and other platforms.
• Monitor brand perception and implement strategies to improve customer loyalty.
• Collaborate with Operations to create upselling strategies and in-store promotions.
• Gather customer feedback through surveys, reviews, and social listening.
• Work with Operations to ensure marketing initiatives enhance customer experience.

Skills

Digital marketing

Content creation

Brand management

Social media management

Analytics tools

Leadership

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related field

Tools

Canva

Photoshop

Job description

On-site - Cavite 3-5 Yrs Exp Bachelor Full-time

Job Description

Government Mandated Benefits

Insurance Health & Wellness

• HMO
• Free Meals
• Maternity & Paternity Leave, Sick Leave, Vacation Leave
• Read More

The Marketing Manager is responsible for developing, implementing, and overseeing all marketing strategies that strengthen the café’s brand presence, increase customer engagement, and drive sales growth across all branches. This role ensures consistent brand messaging, effective promotional execution, and alignment of marketing initiatives with operational goals, product availability, and customer experience standards.

DUTIES AND RESPONSIBILITIES

A. Brand Management

• Maintain and enhance the cafe’s brand identity across all platforms and materials.
• Ensure consistency in tone, visuals, and messaging for all marketing outputs.
• Monitor brand perception and implement strategies to improve customer loyalty.
• Develop annual, quarterly, and monthly marketing plans aligned with business goals.
• Conduct market research on customer preferences, competitor activities, and F&B trends.
• Recommend new products, bundles, and promotions based on data insights.
• Create promotional calendars for seasonal campaigns and special events.
• Oversee content creation for Facebook, Instagram, TikTok, and other platforms.
• Manage daily posting, community engagement, and customer inquiries.
• Track analytics (reach, engagement, conversion) and optimize strategies.
• Develop marketing campaigns that increase foot traffic and repeat visits.
• Collaborate with Operations to create upselling strategies and in-store promotions.
• Gather customer feedback through surveys, reviews, and social listening.
• Work with Operations to ensure marketing initiatives enhance customer experience.

F. Partnerships & Community Relations

• Build partnerships with nearby schools, offices, residential communities, and local businesses.
• Coordinate collaborations with influencers, bloggers, and content creators.
• Represent the café in community events, food fairs, and brand activations.

G. Advertising & Promotional Materials

• Oversee design and production of posters, menus, banners, digital ads, and in-store displays.
• Ensure accuracy, timeliness, and brand alignment of all promotional materials.
• Manage relationships with designers, printers, and external suppliers.

QUALIFICATIONS

Education

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.

Experience

• Minimum 3-5 years of experience in marketing, preferably in F&B, hospitality, or retail.
• Experience in digital marketing, content creation, and brand management.
• Strong understanding of café/restaurant customer behavior and trends.
• Excellent communication and presentation skills.
• Proficient in social media management and analytics tools.
• Creative mindset with strong attention to detail.
• Ability to manage multiple projects and deadlines.
• Knowledge of basic graphic design tools (Canva, Photoshop) is an advantage.
• Strong leadership and team collaboration skills.

CHERRY ANN JAMIR

HR Manager Cafe 10/23