Marketing Manager

Gaisano Brothers Merchandising, Inc.; Cebu City; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Gaisano Brothers Merchandising, Inc. is seeking a Marketing Manager to lead our marketing initiatives, bridging store operations with digital and traditional channels.

You will oversee end-to-end campaign planning, direct traditional and digital marketing strategies, manage sales and marketing budgets, and drive e-commerce growth across third-party platforms. The role requires 3–5 years of marketing experience, a relevant Bachelor’s degree, and strong analytical and leadership skills to boost

Qualifications

• Bachelor’s degree required in Marketing or related field.
• 3–5 years in marketing; retail experience preferred.
• Proven track record in multi-channel campaigns and brand initiatives.

Responsibilities

• Lead marketing strategies and promotional programs to support Store Operations and revenue targets.
• Oversee traditional and digital campaigns across channels.
• Direct promotions across online marketplaces, quick-commerce, and delivery platforms.

Skills

Marketing strategy

Campaign management

Budget management

Digital analytics

Cross-functional leadership

Retail marketing

Communication skills

Education

Bachelor’s degree in Marketing Management or related field

Tools

CRM software

Analytics tools

Job description

On-site - Cebu 3-5 Yrs Exp Bachelor Full-time

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Job Description

Government Mandated Benefits

Maternity & Paternity Leave, Sick Leave, Solo Parent Leave, Vacation Leave

We are seeking a strategic, results-driven Marketing Manager to lead our marketing initiatives and bridge store operations with digital and traditional channels. In this role, you will oversee end-to-end campaign planning, direct traditional and digital marketing strategies, manage sales and marketing budgets, and lead e-commerce growth across third-party delivery and online shopping platforms. You will play a key role in analyzing market trends and social media metrics to drive foot traffic, online sales, and overall brand growth.

Key Responsibilities

• Lead the design, planning, and execution of comprehensive marketing strategies and promotional programs to support Store Operations in hitting revenue targets.
• Oversee multi-channel campaigns across traditional media (print, in-store promotions) and digital channels.
• Direct and optimize promotional strategies across major online shopping, quick-commerce, and delivery platforms.
• Guide social media marketing strategies to maximize brand reach and customer engagement.
• Prepare, manage, and optimize the overall sales and marketing budget to ensure high ROI and cost efficiency.
• Track expenses and reallocate resources effectively across campaigns.
• Utilize digital marketing analytics to evaluate campaign performance, social media reach, and customer conversion.
• Analyze consumer behaviors and market trends to capitalize on growth opportunities.
• Build and maintain high-level strategic partnerships with external clients, agencies, media vendors, and platform partners.
• Work closely with Store Operations leadership to align promotional schedules with inventory and operational goals.

Qualifications

• Bachelor’s degree in Marketing Management, Business Administration, Communications, or a related field.
• At least 3 to 5 years of overall professional marketing experience.
• Minimum of 2 years of dedicated marketing experience within a retail environment.
• Proven track record in executing store operations marketing, multi-channel campaigns, and brand initiatives.
• In-depth knowledge of and hands‑on experience managing promotional campaigns across third‑party online marketplace and delivery platforms.
• Exceptional verbal and written communication skills with strong negotiation and relationship‑building capabilities.
• Deep understanding of social media channels and trend analysis, paired with expert proficiency in digital metrics and performance analytics.
• Strong financial management skills focused on marketing budget preparation, expense tracking, and ROI forecasting.
• Highly motivated with strong organizational leadership, solid work ethics, and a proven ability to direct cross‑functional projects effectively.

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HR Manager Gaisano Brothers Merchandising, Inc.

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