Marketing & Lead Generation Specialist (Remote)

Kassen Recruitment; Philippines; Remoto; PHP 670.000 - 1.004.000; Tempo pieno

Descrizione del lavoro

Kassen Recruitment is seeking a creative Marketing & Lead Generation Specialist to join our remote team. You will manage social media content, SEO blogs, website updates, email campaigns, and CRM outreach to generate qualified leads.

The role involves social media creation (Canva/CapCut), content marketing, and events/support campaigns, with hours 6:00am-2:00pm EST, Monday to Friday. Remote work from anywhere, strong organizational skills required.

Competenze

• 2+ years of marketing, digital marketing, social media, content creation, lead generation, or related role.
• Strong written communication and copywriting skills.
• Experience creating content for LinkedIn, Instagram, Facebook, and TikTok.
• Strong working knowledge of Canva and CapCut.
• Experience with email marketing and outreach campaigns.
• Experience with Recruiterflow or similar CRM/outreach platform is an asset.
• Experience writing SEO-focused website content and blogs.
• Experience with a website CMS; Shazamme experience is an asset.
• Strong graphic design skills with layout, branding, and visual consistency.
• Comfortable creating and editing presentations and pitch decks.
• Strong organizational and time-management skills.
• Excellent attention to detail.
• Able to manage multiple projects and deadlines in a remote setup.
• Creative, proactive, and willing to take initiative.
• Strong interest in digital marketing and current trends.
• Recruitment/Staffing or B2B marketing experience is an asset.

Mansioni

• Create and manage social media content across LinkedIn, Instagram, Facebook, and TikTok.
• Develop posts, graphics, carousels, videos, reels, and other digital assets.
• Edit short-form video content using CapCut and design materials in Canva.
• Write captions and copy aligned with brand voice; manage engagement.
• Lead SEO-driven blog content and website optimization.
• Research topics, keywords, and trends to boost organic visibility.
• Update content on Shazamme; improve pages, imagery, CTAs.
• Draft and edit marketing presentations, emails, and newsletters.
• Support campaign planning, content calendars, and brand consistency.

Conoscenze

Social media marketing

Lead generation

Content creation

Copywriting

Graphic design

Email campaigns

SEO writing

CRM outreach

Canva

CapCut

Shazamme

Recruiterflow

Strumenti

Canva

CapCut

Shazamme

Recruiterflow

Descrizione del lavoro

Hours: Monday to Friday, 6:00am-2:00pm EST

Kassen Recruitment is a boutique recruitment firm specializing in finance and accounting placements across Canada. We combine industry expertise with a strong focus on relationships, content, and delivering exceptional recruitment solutions to our clients and candidates.

We are looking for a creative, organized, and proactive Marketing & Lead Generation Specialist to join our team. This role combines digital marketing, content creation, social media, graphic design, website management, and lead generation.

Key Responsibilities

1. Social Media & Content Creation

• Create engaging content for Kassen Recruitment's LinkedIn, Instagram, Facebook, and TikTok platforms
• Develop social media posts, graphics, carousels, videos, reels, and other digital content
• Edit short-form video content using CapCut
• Design social media graphics and marketing materials using Canva
• Write engaging captions and copy that align with Kassen's brand voice
• Manage community engagement across LinkedIn, Meta, and TikTok, including responding to comments and messages
• Stay current with social media trends, platform developments, and content best practices
• Support the planning and management of social media campaigns and content calendars
• Maintain consistency in Kassen's visual identity, messaging, and tone across all platforms

2. Website, SEO & Content Marketing

• Write, edit, and publish SEO-optimized blog content for the Kassen Recruitment website
• Research relevant topics, keywords, and industry trends to support organic search growth
• Update and optimize website content through Shazamme
• Improve existing website content, pages, headings, imagery, and calls to action where appropriate
• Ensure website content remains accurate, current, engaging, and aligned with Kassen's brand
• Monitor relevant SEO and content trends and identify opportunities to improve website visibility
• Conduct research on competitors and industry best practices

3. Marketing & Graphic Design

• Create and edit marketing presentations, pitch decks, sales materials, and communication pieces
• Design graphics and visual assets for social media, email campaigns, events, presentations, and other marketing initiatives
• Create and edit basic video assets for social media and marketing campaigns
• Help draft, edit, and send email campaigns and newsletters
• Support the development of campaigns, resources, guides, and other content designed to generate brand awareness and business opportunities
• Help maintain brand consistency across all marketing and sales materials
• Provide general support for day-to-day marketing activities and special projects

4. Events & Campaigns

• Support the planning, promotion, and coordination of Kassen's events and annual initiatives
• Create promotional materials and social media content for events
• Assist with event communications and marketing campaigns
• Support event coordination and on-site activities when required
• Develop content before, during, and after events to maximize engagement and visibility
• Assist with other special campaigns and company initiatives throughout the year
• Execute targeted email outreach campaigns through the CRM using approved messaging and communication sequences
• Identify and research prospective clients and target accounts
• Engage with prospective clients to assess interest and identify potential business opportunities
• Monitor responses and manage follow-up activities throughout outreach campaigns
• Schedule and coordinate meetings between qualified prospects and sales consultants
• Maintain accurate records of prospect interactions, outreach activity, and follow-ups in the CRM
• Track lead generation activity, campaign performance, responses, meetings booked, and other relevant metrics
• Collaborate with sales consultants to prioritize target accounts, industries, and business development opportunities
• Support the sales team with marketing materials, messaging, presentations, and other resources required for client outreach
• Ensure all information entered into the CRM is accurate, complete, and maintained to a high standard

Qualifications & Skills

• 2+ years of experience in marketing, digital marketing, social media, content creation, lead generation, or a related role
• Strong written communication and copywriting skills
• Experience creating content for LinkedIn, Instagram, Facebook, and TikTok
• Strong working knowledge of Canva and CapCut
• Experience with email marketing and outreach campaigns
• Experience with Recruiterflow or a similar CRM/outreach platform is an asset
• Experience writing SEO-focused website content and blogs
• Experience working with a website CMS; Shazamme experience is an asset
• Strong graphic design skills with an eye for layout, branding, and visual consistency
• Comfortable creating and editing presentations and pitch decks
• Strong organizational and time-management skills
• Excellent attention to detail
• Able to manage multiple projects and deadlines simultaneously
• Comfortable working independently in a remote environment
• Creative, proactive, and willing to take initiative
• Strong interest in digital marketing, social media, content, and current marketing trends
• Recruitment, staffing, or B2B marketing experience is an asset

What We're Looking For

We're looking for someone who is both creative and commercially minded.

You should enjoy creating content, but also understand that marketing needs to contribute to business growth. You can move from designing an Instagram Reel in Canva or CapCut to writing an SEO blog, building an email campaign in the CRM, researching a prospective client, and coordinating a sales meeting.

You are organized, comfortable working independently, pay attention to detail, and are not afraid to take ownership of projects from start to finish.

Working Hours

This is a fully remote position with set working hours of 6:00am-2:00pm EST, Monday to Friday.

The role requires consistent availability during these hours to collaborate with the marketing and sales teams, manage social media activity, respond to prospects, and support day-to-day business activities.