Marketing Lead

Full Scale; Cebu City; On-site; PHP 900,000 - 1,500,000; Full time

Benefits offered by this job

100% remote work setup

Work from the Philippines

Ownership of marketing strategy and KP

Job summary

Full Scale is a fully remote-first company building dedicated teams of software engineers for enterprise clients. As Marketing Lead, you will own go-to-market strategy, craft campaigns, copy, and workflows, and bridge strategy with execution to communicate value to enterprise decision-makers.

You will lead content, webinars, PPC, landing pages, and analytics in a fast-paced, remote environment, collaborating with enterprise stakeholders and technology leaders.

Qualifications

• Proven experience in a B2B Enterprise SaaS marketing role, hands-on contributor who can also think strategically.
• Exceptional copywriting and content generation skills with ability to translate technical concepts into compelling messaging.
• Strong design eye; experience with Figma, Canva, or Adobe Creative Suite is highly preferred.
• Hands-on expertise managing and scaling paid advertising (PPC) and organic social strategies, especially on LinkedIn.
• Experience conceptualizing, promoting, and running webinars for a B2B audience.
• Proficiency with landing page builders, CRMs, and marketing automation tools.
• Strong analytics mindset with experience in analytics tracking across campaigns.
• Highly organized, self-directed, and thrives in a 100% remote environment.

Responsibilities

• Develop a comprehensive marketing strategy while executing day-to-day deliverables to drive pipeline growth for enterprise SaaS products.
• Write, produce, and edit marketing content including ads, emails, blogs, social posts, and webinar scripts.
• Oversee design across marketing touchpoints to ensure polished, brand-aligned assets.
• Develop customer personas, pain points, and buyer journeys for enterprise stakeholders.
• Create and manage a cohesive messaging calendar to maintain consistent narratives.
• Lead end-to-end multi-channel campaigns, webinars, and LinkedIn thought leadership.
• Build and optimize PPC campaigns to generate high-quality enterprise leads.
• Design and optimize landing pages for campaign effectiveness.
• Implement analytics tracking and use data to optimize ROI and spend.

Skills

Hands-on leadership

Copywriting

Strategic thinking

B2B Enterprise SaaS marketing

Tools

Figma

Canva

Adobe Creative Suite

Landing page builders

CRM platforms

Marketing automation tools

Google Analytics

Job description

Job Description:

This is a remote position.

Join one of the Philippines’ fastest-growing tech companies! Open to Philippine-based candidates only.

About Us

Full Scale is a fully remote-first company that helps businesses build dedicated teams of skilled software engineers. We make it easier for growing companies to find, onboard, and retain high-performing software talent.

The Role

As the Marketing Lead, you will be the driving force behind our go-to-market strategy and brand presence. This is a "roll-up-your-sleeves" role—you wont just be setting the high-level vision; you will be actively building the campaigns, writing the copy, and designing the workflows. You will bridge the gap between strategy and execution, taking full ownership of how we communicate our value to enterprise decision-makers.

Key Responsibilities

• Hands-on Execution & Strategy: Act as a player-coach, developing a comprehensive marketing strategy while actively executing the day-to-day deliverables needed to drive pipeline growth for our enterprise SaaS products.
• Content Generation: Write, produce, and edit high-quality marketing content across the board, including ad copy, email sequences, blog posts, social media updates, and webinar scripts.
• Design Sensibility: Apply a discerning eye for design across all marketing touchpoints. Ensure that all visual assets, presentations, and collateral look polished, professional, and aligned with our brand identity.
• Customer Persona Development: Conduct deep research to understand our target audience. Map out detailed customer personas, pain points, and buyer journeys for enterprise stakeholders.
• Messaging & Content Calendar: Create, manage, and execute a cohesive messaging calendar, ensuring a consistent and compelling narrative week over week.
• Multi-Channel Campaign Management: Lead the end-to-end execution of marketing campaigns. Own the promotion, registration, and follow-up strategies for Webinars, and manage targeted outreach and thought leadership on LinkedIn.
• Demand Generation & PPC: Build, launch, and optimize PPC (Pay-Per-Click) campaigns to drive high-quality enterprise leads.
• Landing Pages & Conversion: Design, build, test, and refine high-converting landing pages tailored to specific campaigns, applying your design skills to optimize the user experience.
• Analytics & Reporting: Implement complete analytics tracking across all marketing touchpoints. Monitor campaign performance, analyze KPIs, and use data-driven insights to continuously optimize ROI and marketing spend.

Requirements

• Proven experience in a B2B Enterprise SaaS marketing role, with a track record of being a hands-on contributor who can also think strategically.
• Exceptional copywriting and content generation skills, with a knack for translating complex technical concepts into compelling, benefit-driven messaging.
• A strong, discerning eye for design. (Experience with tools like Figma, Canva, or Adobe Creative Suite to produce or direct visual assets is highly preferred).
• Hands-on expertise managing and scaling paid advertising (PPC) and organic social strategies, particularly on LinkedIn.
• Deep experience conceptualizing, promoting, and running successful B2B webinars.
• Proficiency with landing page builders, CRM platforms, and marketing automation tools.
• Strong analytical mindset with rigorous experience in complete analytics tracking (e.g., Google Analytics, CRM reporting, conversion tracking).
• Highly organized, self-directed, and capable of thriving in a fast-paced, 100% remote work environment.

Nice to Have

• ServiceNow experience, particularly with UI Builder, integrations, custom components, or portal architecture.

Benefits

• 100% remote work setup
• Work from anywhere in the Philippines
• Significant ownership of marketing strategy and execution
• Opportunity to market enterprise SaaS products
• Hands-on exposure to content, demand generation, webinars, and analytics
• Collaboration with technology leaders and enterprise stakeholders