Marketing Executive (Campaigns & Analytics)

Michael Trio Pte Ltd; Santo Niño 1st; On-site; PHP 279,000 - 502,000; Full time

Benefits offered by this job

Ownership of campaigns

Exposure to online and offline marking

Collaboration with management

Growth opportunities

Singapore jewellery brand

Job summary

Michael Trio is seeking a driven Marketing Executive to own marketing activities and drive business growth. The role combines marketing execution with data analysis, reporting to management and close collaboration with Social Media and Performance Marketing teams.

You will plan campaigns, monitor performance, analyze sales data and turn insights into actionable recommendations to improve ROI and ROAS. This hands-on role requires ownership and strong communication across teams.

Qualifications

• 1–3 years of experience in marketing, preferably in retail, e‑commerce or consumer sectors.
• Strong interest in both marketing and data analysis and ability to work with numbers.
• Comfortable with Excel/Google Sheets and analysing numbers.
• Understanding of ROI, ROAS, CPL, conversion rate and customer acquisition concepts.

Responsibilities

• Own the monthly and annual marketing calendar and campaign planning.
• Plan and execute campaigns, promotions and GWP initiatives.
• Coordinate across Social Media, Performance Marketing and internal teams.
• Prepare monthly performance reports and analyse campaign effectiveness.
• Identify opportunities to improve customer acquisition and engagement.

Skills

Marketing

Data analysis

Excel

Google Sheets

Tools

Excel

Google Sheets

Job description

Michael Trio is looking for a driven, commercially-minded and analytical Marketing Executive to take ownership of our marketing activities and work closely with management to drive business growth.

This is a hands-on role for someone who enjoys both marketing and numbers. You will be responsible for planning and coordinating marketing campaigns, monitoring performance, analysing sales and marketing data, and turning insights into actionable recommendations.

You will work closely with our Social Media and Performance Marketing team and report directly to management.

Key Responsibilities

Marketing & Campaign Ownership

• Own the monthly and annual marketing calendar
• Plan and execute monthly marketing campaigns, promotions and Gift-With-Purchase (GWP) campaigns
• Develop campaign concepts, mechanics, timelines and marketing plans
• Coordinate campaign execution across Social Media, Performance Marketing and relevant internal teams
• Ensure campaigns are delivered on time and aligned with business objectives
• Identify new marketing opportunities and propose ideas to drive sales and customer engagement

Marketing Performance & Analytics

• Prepare monthly marketing and sales performance reports for management
• Analyse campaign performance, sales trends, marketing spend and ROI
• Monitor key marketing and sales metrics including leads, conversion rates, customer acquisition costs, ROAS and revenue
• Compare campaign and sales performance month-on-month and year-on-year
• Identify what is working, what is not working and areas for improvement
• Use data to make recommendations on marketing campaigns, promotions and budget allocation

Team Coordination

• Work closely with the Performance Marketer to monitor paid marketing performance and ensure campaigns are aligned with overall marketing objectives
• Work closely with the Social Media Marketer to ensure social content supports campaign objectives
• Coordinate with the retail/sales team to understand customer feedback, sales trends and campaign effectiveness
• Keep the marketing team aligned on upcoming campaigns and priorities

Commercial & Business Support

• Analyse product and category performance to identify opportunities
• Monitor customer response to promotions and marketing campaigns
• Gather market and competitor insights
• Recommend ways to improve customer acquisition, engagement and conversion
• Support management with marketing-related analysis and decision-making

What We're Looking For

• 1–3 years of experience in marketing, preferably in retail, e-commerce, consumer, lifestyle or related industries
• Strong interest and ability in both marketing and data analysis
• Comfortable working with Excel / Google Sheets and analysing numbers
• Understanding of marketing and sales metrics such as ROI, ROAS, CPL, conversion rate and customer acquisition
• Experience in planning and executing marketing campaigns
• Strong organisational and project management skills
• Commercially minded and results-oriented
• Able to turn data into clear insights and recommendations
• Proactive and comfortable taking ownership of projects
• Good communication skills and able to work with different teams
• Able to work independently and take initiative

The Person We're Looking For

You don't need to be an expert in every area of marketing.

What matters most is that you are commercially minded, analytical and proactive.

We want someone who doesn't simply report:

"This month's campaign generated 500 leads."

Instead, you should be able to tell us:

"The campaign generated 500 leads, but conversion dropped compared with last month. Here's why I think it happened, what the data tells us, and what I recommend we change for the next campaign."

You will have the opportunity to take real ownership of Michael Trio's marketing and see the direct impact of your work on the business.

Why Join Us?

• Join an established Singapore jewellery brand
• Take ownership of marketing campaigns and initiatives
• Work closely with management and a dedicated marketing team
• Gain exposure to both online and offline marketing
• Work across campaign strategy, marketing execution and business analytics
• Opportunity to grow with the company and take on greater responsibility