Marketing Executive

Tan Group of Companies; Quezon City; On-site; PHP 334,800 - 502,200; Full time

Job summary

A leading company in the paints industry in Quezon City seeks a Marketing Specialist to develop and implement effective marketing strategies. The role involves market research, lead generation, and collaboration with sales teams to promote products. Candidates should exhibit strong communication skills and a proactive approach in building customer relationships. The successful candidate will track campaign performance and adapt strategies accordingly.

Responsibilities

• Conduct market research to identify trends and customer needs.
• Develop and implement marketing strategies for products.
• Identify and generate leads through various channels.
• Build and maintain strong customer relationships.
• Collaborate with sales team for alignment of efforts.
• Track and analyze marketing campaign performance.

Job description

Responsibilities

• Conduct market research to identify trends, customer needs, and competitive landscape.
• Develop and implement marketing strategies and campaigns to promote our paints and parts products.
• Identify and generate leads through various channels, including online marketing, trade shows, and industry events.
• Build and maintain strong relationships with existing and potential customers through regular communication and visits.
• Work closely with the sales team to provide marketing support and ensure alignment of marketing and sales efforts.
• Develop content for marketing materials, including brochures, newsletters, social media posts, and website updates.
• Ensure consistent brand messaging across all marketing channels and materials.
• Track and analyze marketing campaign performance and prepare reports to measure effectiveness and ROI.
• Organize and participate in trade shows, exhibitions, and other industry events to promote products and network with potential clients.
• Collaborate with internal teams, including product development, sales, and customer service, to align marketing efforts with business objectives.