Marketing Executive

Air Prosystems, Inc.; Davao City; On-site; PHP 300,000 - 420,000; Full time

Job summary

Air Prosystems, Inc. is seeking a Marketing Executive to lead campaigns, content creation, and digital marketing initiatives. The role involves collaboration with cross-functional teams to enhance brand visibility and meet business objectives.

Responsibilities include planning, executing, and monitoring multi-channel campaigns, managing social media and materials, performing market research, and coordinating events and promotions to support sales efforts.

Responsibilities

• Assist in planning, executing, and monitoring marketing campaigns across various channels.
• Coordinate with internal teams and external vendors to ensure timely campaign delivery.
• Develop marketing materials such as brochures, flyers, social media posts, and email newsletters.
• Manage the company's social media platforms and engage with audiences to build brand loyalty.
• Optimize online campaigns using SEO and SEM strategies.
• Track and analyze website traffic, social media metrics, and campaign performance.
• Conduct research to identify market trends, customer preferences, and competitive analysis.
• Provide actionable insights to enhance marketing strategies.
• Support the organization and promotion of corporate events, trade shows, and product launches.
• Represent the company at industry events and maintain professional relationships with stakeholders.
• Ensure consistency in branding across all marketing materials and communication channels.
• Maintain and update the company's website and online presence.
• Work closely with the Sales team to align marketing initiatives with sales objectives.
• Assist in the preparation of proposals, presentations, and promotional activities.

Job description

The Marketing Executive will play a crucial role in driving the company's marketing efforts by developing and executing effective campaigns, managing digital platforms, and collaborating with cross-functional teams. This position requires a combination of creativity, analytical thinking, and organizational skills to enhance brand visibility and achieve business objectives.

DUTIES AND RESPONSIBILITIES

1. Marketing Campaigns:

• Assist in planning, executing, and monitoring marketing campaigns across various channels.
• Coordinate with internal teams and external vendors to ensure timely campaign delivery.

2. Content Creation and Management:

• Develop marketing materials such as brochures, flyers, social media posts, and email newsletters.
• Manage the company's social media platforms and engage with audiences to build brand loyalty.

3. Digital Marketing:

• Optimize online campaigns using SEO and SEM strategies.
• Track and analyze website traffic, social media metrics, and campaign performance.

4. Market Research:

• Conduct research to identify market trends, customer preferences, and competitive analysis.
• Provide actionable insights to enhance marketing strategies.

5. Event Coordination:

• Support the organization and promotion of corporate events, trade shows, and product launches.
• Represent the company at industry events and maintain professional relationships with stakeholders.

6. Brand Management:

• Ensure consistency in branding across all marketing materials and communication channels.
• Maintain and update the company's website and online presence.

7. Sales Collaboration:

• Work closely with the Sales team to align marketing initiatives with sales objectives.
• Assist in the preparation of proposals, presentations, and promotional
• activities.