Marketing Executive

MicroSourcing International; Metro Manila; Hybrid; PHP 480,000 - 750,000; Full time

Benefits offered by this job

Healthcare coverage on day one

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Above-market compensation

Job summary

MicroSourcing is seeking a Marketing Executive to lead marketing automation projects and multi-channel campaigns from hub. You will drive efficiency with AI-driven workflows, form logic, and segmentation while ensuring data integrity and strong performance insights.

The role emphasizes hands-on HubSpot work, campaign QA, and collaboration in a hybrid, day-shift setup at Eastwood, Quezon City, Philippines.

Qualifications

• Hands-on experience building and deploying marketing automation campaigns, preferably using HubSpot.
• Experience with email marketing and multi-channel campaign execution.
• Experience building automated workflows, segmentation, lists, suppressions, and personalization rules.
• Experience with A/B or multivariate testing and campaign QA.
• Knowledge of marketing database management, data hygiene, deduplication, and imports.
• Understanding of email deliverability, bounce rates, spam signals, and domain reputation.
• Ability to use AI and automation tools to improve campaign execution, reporting, and operational efficiency.
• Strong documentation and process management skills.

Responsibilities

• Build, QA, schedule, and deploy email and multi-channel campaigns in HubSpot based on the calendar.
• Use AI and automation to replace manual sends with dynamic, personalized content.
• Build smart forms with progressive profiling and conditional logic.
• Identify manual processes to automate and improve efficiency and outcomes.
• Set up A/B and multivariate tests with automated execution and reporting.
• Create lists, suppressions, exclusions, and segmentation rules for targeting.
• Automate data hygiene, deduplication, and imports for a clean marketing DB.
• Report on campaign performance across delivery, engagement, and conversion.
• Monitor deliverability and domain reputation; take action to prevent issues.
• Document campaign builds and workflows for maintainability.

Skills

Marketing automation

Campaign management

Attention to detail

Tools

HubSpot

Job description

Discover your 100% YOU with MicroSourcing!
Position: Marketing Executive
Location: Eastwood, Quezon City, Philippines
Work setup & shift: Hybrid | Day shift
Why join MicroSourcing?
You'll Have
Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
Career Growth: Take advantage of opportunities for continuous learning and career advancement.
Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Your Role
As a Marketing Automation Specialist, you will:

• Build, QA, schedule, and deploy email and multi-channel campaigns in HubSpot based on the campaign calendar, utilizing AI.
• Use AI and automation to replace manual, one-off sends with dynamic, rules-driven content, including personalization tokens, conditional content, and modular content blocks.
• Build smart forms with progressive profiling and conditional logic, including automated follow-ups, data write-back, and routing.
• Identify manual processes that can be automated and build solutions that improve efficiency and campaign outcomes.
• Set up A/B and multivariate tests with clean logic and automated execution and reporting.
• Build and maintain lists, suppressions, exclusions, and segmentation rules to support accurate campaign targeting.
• Automate data hygiene, deduplication, and imports to maintain a clean and reliable marketing database.
• Report on campaign performance across delivery, engagement, and conversion, using AI to streamline reporting and identify performance drivers.
• Monitor deliverability, bounce rates, spam signals, and domain reputation, and take corrective action before issues escalation.
• Document campaign builds, workflows, and processes to ensure automations are maintainable and easy to hand over.
  

What You Need
Non-negotiables

• Hands-on experience building and deploying marketing automation campaigns, preferably using HubSpot.
• Experience with email marketing and multi-channel campaign execution.
• Experience building automated workflows, segmentation, lists, suppressions, and personalization rules.
• Experience with A/B or multivariate testing and campaign QA.
• Knowledge of marketing database management, data hygiene, deduplication, and imports.
• Understanding of email deliverability, bounce rates, spam signals, and domain reputation.
• Ability to use AI and automation tools to improve campaign execution, reporting, and operational efficiency.
• Strong attention to detail and ability to manage multiple campaigns according to deadlines.
• Strong documentation and process management skills.
  

Preferred Skills/expertise

• Experience with smart forms, progressive profiling, and conditional logic.
• Experience automating landing pages, on-site prompts, and paid audience synchronization.
• Experience with dynamic content, modular content blocks, personalization tokens, and rules-driven campaign logic.
• Experience using AI for marketing automation, campaign optimization, and performance analysis.
• Experience in subscription, SaaS, digital, or other data-driven marketing environments.
  

About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
For more information, visit https://www.microsourcing.com/

• Terms & conditions apply