Marketing Director - Global (Remote/WFH)

Addiction Foods LLC; Philippines; Remote; PHP 9,452,000 - 13,233,000; Full time

Job summary

Addiction Foods LLC is seeking a Marketing Director - Global (Remote/WFH) to lead worldwide marketing strategy, brand positioning, and multi-channel campaigns. You will manage a global team, align marketing plans with stakeholder needs, and drive growth across markets in a fast-paced environment.

The role requires strong leadership, extensive marketing experience, and a data-driven approach to optimize ROI and expand brand presence across channels.

Qualifications

• At least 10+ years in marketing, with global or regional exposure.
• Proven track record leading cross-functional teams and global campaigns.
• Strong strategic and financial acumen with analytical mindset.

Responsibilities

• Develop and oversee global marketing strategy and initiatives.
• Lead multi-channel campaigns including digital, traditional, and PR.
• Coordinate with stakeholders and manage regional marketing leaders.
• Analyze market trends and optimize brand positioning.
• Monitor marketing performance metrics and ROI.
• Drive brand awareness and support sales performance.

Skills

Project management

People management

Leadership

Strategic thinking

Analytical thinking

Communication

Market research

Data analysis

Social media

SEO

Marketing analytics

CRM & campaigns

Education

Bachelor's or Master's in business/marketing/communications

Tools

CRM systems

SEO tools

Marketing analytics platforms

Job description

Marketing Director - Global (Remote/WFH)

Description

Our company values commitment, innovation and excellence.

Gain global exposure by working with multi-cultural talents

Achieve maximum potential through employee development programs

Job Description

Job Objective

To lead the company's global marketing efforts including developing, overseeing, and evaluating marketing strategies and initiatives, communicating marketing plans to all stakeholders, and building awareness and positioning the company's brand and image to strengthen the company’s presence and drive the value of the company products in the market/s.

Key Responsibilities

• Marketing Plan & Strategy Development and Implementation
• Advertising, Trade Promotions, and Merchandising
• Market Research & Business Intelligence
• Brand Management
• Corporate Communications and Public Relations
• Sales Performance Analysis

Key Qualification / Requirements

Required Skills / Competencies

• Project and people management, Leadership and influencing, Strategic and analytical thinking, Change management, Communication and interpersonal, Customer focus/Customer-oriented approach, Data and Financial management & analysis skills
• Industry knowledge and understanding of market trends, consumer habits, and competitors’ positioning.
• Must possess knowledge of Marketing Principles, Market Research Techniques and Conduct of Feasibility Studies.
• Understanding of key marketing performance metrics and tracking tools
• Technology proficiency (e.g. social media, analytics, SEO, email, etc.)
• 10+ years of proven experience in the field in globalized companies, with at least 5 years’ experience in a similar capacity with experience of managing direct reports across multiple geographic regions (distributed teams)
• Demonstrated successes in running a global marketing team and global marketing strategy and plan.
• Proven experience in multi-channel marketing including social, digital, traditional, and public relations.
• Experience in the consumer goods industry, preferably in food business (FMCG). Experience in the multi-channel retail industry a plus.
• Bachelor or preferably master’s degree in business, marketing, advertising, communications, or related field; equivalent related work experience may be considered in place of degree. Ph.D. units or degree is a huge advantage.
• Chartered CMMP or CIM is a plus
• Comfortable working in a flexible and fast-paced environment.
• Up to speed with current and online marketing techniques and best practices