Marketing & Communications Specialist

MicroSourcing; Manila; Hybrid; PHP 446,000 - 781,000; Full time

Benefits offered by this job

Healthcare coverage on day one

Paid time-off with cash conversion

Performance bonuses

Group life insurance

Job summary

MicroSourcing, Ortigas/ Pasig City, is hiring a Marketing & Communications Specialist to support digital marketing, creative communications, and lead management. The role involves managing paid campaigns across Google and Meta, creating engaging marketing materials, and maintaining CRM to ensure enquiries are tracked through the sales pipeline.

You will collaborate with the Philippine team and Australian stakeholders to strengthen MicroSourcing's online presence and drive business growth through

Qualifications

• 2–5 years of relevant experience in digital marketing, social media, and paid advertising.
• Strong experience with Meta Ads and Google Ads.
• Experience creating and publishing content, managing social media interactions, and maintaining brand messaging.
• Ability to create digital and print marketing collateral using Canva or similar tools.
• Ability to monitor campaign performance and optimize results.
• CRM experience with HubSpot is advantageous; Salesforce or similar tools also considered.

Responsibilities

• Digital Marketing and Paid Advertising: Manage campaigns across Meta and Google Ads focusing on lead generation and ROI.
• Social Media Management: Plan, create, publish, and monitor posts with consistent branding.
• Graphic Design and Content Creation: Produce digital/print materials, newsletters, and revisions; Canva skills helpful.
• Marketing Communications: Align content with Carexcell's brand and services across offerings.
• Traditional Advertising Support: Assist with print media and outdoor advertising when needed.
• Marketing Performance and Analytics: Track performance and identify optimization opportunities.

Skills

Digital marketing

Social media management

Paid advertising

Content creation

Graphic design

Marketing analytics

CRM experience

Communication

Tools

HubSpot

Salesforce

Canva

Job description

Discover your 100% YOU with MicroSourcing!

Position: Marketing & Communications Specialist

Work setup: Hybrid | Day shift

Location: Ortigas, Pasig City

Why join MicroSourcing?

You’ll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

We are seeking a versatile and results-driven Marketing & Communications Specialist to support its digital marketing, creative communications, and lead management activities.

This position will manage paid advertising campaigns across Google and Meta, develop engaging marketing materials, maintain and support CRM management to ensure marketing-generated enquiries are captured, tracked, and progressed through the sales pipeline.

The successful candidate will combine creative capability, digital marketing expertise, and analytical thinking to deliver marketing initiatives that strengthen Carexcell's online presence, communicate its services effectively, and contribute to business growth.

The role will work closely with Carexcell's existing team and relevant stakeholders to ensure marketing activities align with the company's brand, service offerings, and commercial objectives.

Key Responsibilities

• Digital Marketing and Paid Advertising: Manage and optimize advertising campaigns across Meta platforms (Facebook and Instagram) and Google Ads, with a strong focus on lead generation, campaign performance, and return on advertising spend.
• Social Media Management: Manage Carexcell's social media presence, including planning, creating, and publishing posts, maintaining a consistent content schedule, and monitoring and responding to audience comments, inquiries, and feedback.
• Graphic Design and Content Creation: Develop digital and print marketing materials, including social media creatives, newsletters, communication templates, flyers, and promotional materials for upcoming programs. Experience with Canva or similar design tools would be beneficial.
• Marketing Communications: Support communications across Carexcell's different service offerings and revenue streams, ensuring that content and marketing materials are professional, engaging, and aligned with the company's brand.
• Traditional Advertising Support: Provide support for traditional advertising channels when required, including print media, newspapers, and bus-side advertising.
• Marketing Performance and Analytics: Monitor advertising performance, assess campaign effectiveness, and identify opportunities to improve lead generation and maximize the return on marketing expenditure.

Qualifications

• Experience: Ideally 2–5 years of relevant experience, targeting intermediate to senior-level candidates.
• Core Expertise: Demonstrable experience in digital marketing, social media management, and paid advertising, particularly across Meta Ads and Google Ads.
• Content and Community Management: Experience creating and publishing content, managing social media interactions, and maintaining consistent brand messaging.
• Graphic Design: Ability to create digital and print marketing collateral using Canva or similar design tools.
• Marketing Analytics: Ability to monitor campaign performance, evaluate advertising effectiveness, and optimize campaigns based on results.
• CRM Experience: HubSpot experience would be advantageous; however, candidates with experience using comparable CRM platforms, such as Salesforce or other similar tools, may also be considered.
• Communication Skills: Strong verbal and written communication skills are essential, particularly when collaborating with Australian stakeholders and the existing Philippine-based team.
• Industry Background: Candidates from service-based businesses or professional services are preferred. Direct experience in aged care or disability services is not a requirement.
• Portfolio: Please request a portfolio showcasing relevant digital marketing campaigns, social media content, advertising creatives, and graphic design work.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply