Marketing & Communications Lead

CPA Australia; Santo Niño 1st; On-site; PHP 5,879,000 - 8,819,000; Full time

Job summary

CPA Australia is seeking a Marketing and Communications Lead to develop and execute the GTM brand strategy for our Singapore markets and align marketing with broader growth initiatives. You will test, optimise, and lead campaigns to accelerate market entry, introduce the CPA Australia Brand, grow and retain our membership base across the assigned markets.

The Marketing Lead will act as the market subject matter expert, creating localized content, managing relationships with government,

Qualifications

• Previous experience of marketing and communication ideally within growth markets.
• Experience in GTM strategy and implementation for successful market penetration.
• Ability to think strategically and communicate confidently across various marketing channels.
• Enjoy working cross functionally across different markets.
• Strong experience working with internal and external stakeholders, organizations, industry bodies and government agencies to drive brand trust and awareness.
• Tertiary qualifications in Business, Marketing, or Communications

Responsibilities

• Brand Promotion, Enhance the brand awareness and visibility through marketing and public relations activities for assigned markets as well as supporting our global brand campaigns.
• Marketing Execution, work with the central marketing delivery team to ensure global campaigns are optimized for assigned markets.
• Conceptualise, develop and execute targeted marketing campaigns to drive participation in our major events and CPD Programs in the assigned markets for members and industry stakeholders.
• Identify relevant content angles and unique selling propositions (USPs) for assigned markets to enhance online and offline visibility
• Act as a regional marketing and communication expert in the creation of localised market content, ensuring marketing activities deliver genuine cut-through and engagement in local markets.
• Support the regional market communication strategy to position.
• Develop and localise content to earn media exposure in the assigned markets.
• Support external stakeholder management with the BD team, such as government, regulatory bodies, media, and key members.

Skills

Marketing

Communication

GTM strategy

Stakeholder management

Cross-functional collaboration

Education

Tertiary qualifications in Business, Marketing, or Communications

Job description

Reporting to the Marketing and Communications International Lead, you will be responsible for developing and executing the marketing and go-to-market brand strategy for our Singapore markets.

You will ensure seamless integration with broader growth initiatives. Taking a multi-market approach, the GTM strategy will be designed to test, optimise, and lead marketing initiatives and brand activations in order to accelerate market entry, introduce the CPA Australia Brand, grow and retain membership base across the assigned markets. The Marketing Lead will also act as the market subject matter expert in the creation of marketing and brand campaigns, ensuring marketing activities deliver genuine cut-through and engagement in local markets.

Your Key Duties:

• Brand Promotion, Enhance the brand awareness and visibility through marketing and public relations activities for assigned markets as well as supporting our global brand campaigns.
• Marketing Execution, work with the central marketing delivery team to ensure global campaigns are optimized for assigned markets.
• Conceptualise, develop and execute targeted marketing campaigns to drive participation in our major events and CPD Programs in the assigned markets for members and industry stakeholders.
• Identify relevant content angles and unique selling propositions (USPs) for assigned markets to enhance online and offline visibility
• Act as a regional marketing and communication expertin the creation of localised market content, ensuring marketing activities deliver genuine cut-through and engagement in local markets.
• Support the regional market communication strategy to position.
• Develop and localise content to earn media exposure in the assigned markets.
• Support external stakeholder management with the BD team, such as government, regulatory bodies, media, and key members.

About you:

• Previous experience of marketing and communication ideally within growth markets
• Experience in GTM strategy and implementation for successful market penetration
• Ability to think strategically and communicate confidently across various marketing channels.
• Enjoy working cross functionally across different markets.
• Strong experience working with internal and external stakeholders, organizations, industry bodies and government agencies to drive brand trust and awareness.
• Tertiary qualifications in Business, Marketing, or Communications

Why We Love Working at CPA Australia

At CPA Australia, we’re proud of our vibrant, values-led culture. We live by our core values:Create Opportunity,Pursue Excellence, andAchieve Together—and they shape everything we do.

Here’s what makes working here special:

• Inclusive culture– We celebrate diversity and are committed to creating a workplace where everyone feels respected, valued, and empowered to thrive.
• People-first culture– Work alongside passionate, like-minded professionals who strive to be their best.
• Hybrid flexibility– Enjoy the balance of working from home and in the office (minimum two days onsite).
• Wellbeing matters– Access health and wellbeing sessions, learning labs, and a generous reward and recognition program.
• Supportive benefits– Paid parental, volunteer, and study leave, plus the option to purchase additional leave.
• Career growth– Take advantage of learning and professional development opportunities.
• Global mindset – Be part of a truly international organisation with over 20 offices around the world.
• Incentives that reward you– Participate in our annual incentive scheme.
• Fast-paced and purpose-driven– Thrive in a dynamic environment where your work makes a difference to our members and the profession.

About Us:

CPA Australia is Australia’s leading professional accounting body and one of the largest in the world. We have more than 175,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes.

We arevalues-based organisation underpinned by theCPA Australia Way,which is our commitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by our members.