Marketing Chief, FinTech Lending — Philippines Onsite

PT Talenta Eksekutif Asia; Philippines; On-site; PHP 3,000,000 - 6,000,000; Full time

Job summary

Confidential fintech firm in Taguig is seeking an experienced Head of Marketing to lead the Philippine market. You will drive the marketing strategy, manage multi-channel campaigns, oversee internal teams and external agencies, and ensure compliance with local advertising regulations.

The role bridges local execution with regional objectives to maximize brand awareness, customer acquisition, and market expansion in a regulated financial environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Professional English proficiency is mandatory.
• Experience leading integrated marketing campaigns and brand growth initiatives.
• Experience managing marketing teams, agencies, and cross-functional stakeholders.
• Background in FinTech, Digital Lending, Financial Services or other high-growth consumer businesses is highly preferred.
• Strong expertise in digital marketing, brand management, social media, influencer marketing, and performance marketing.
• Familiarity with marketing compliance within regulated industries is an advantage.
• Excellent leadership, stakeholder management, project management, and communication skills.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business growth objectives and market expansion plans.
• Lead end-to-end marketing campaigns across digital marketing, social media, influencer marketing, PR, partnerships, brand activation, and performance marketing.
• Identify consumer trends, market opportunities, and competitive insights to strengthen market positioning.
• Manage, mentor, and develop the local marketing team while driving campaign performance and professional growth.
• Oversee relationships with advertising agencies, media partners, PR firms, influencers, and external creative vendors.
• Monitor campaign performance, marketing budgets, KPIs, and ROI to optimize marketing effectiveness.
• Collaborate with regional stakeholders, product teams, operations, and public affairs to ensure consistent brand execution.
• Ensure all marketing communications comply with Philippine financial advertising regulations and corporate governance standards.

Skills

Integrated marketing

Brand management

Team leadership

Digital marketing

Performance marketing

Stakeholder management

Campaign management

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related discipline

Job description

Confidential fintech firm in Taguig is seeking an experienced Head of Marketing to lead the Philippine market. You will drive the marketing strategy, manage multi-channel campaigns, oversee internal teams and external agencies, and ensure compliance with local advertising regulations.

The role bridges local execution with regional objectives to maximize brand awareness, customer acquisition, and market expansion in a regulated financial environment.