Marketing & Business Development Specialist

D & L Industries; Quezon City; On-site; PHP 502,000 - 781,000; Full time

Job summary

D & L Industries is seeking a Marketing and Business Development Specialist to drive brand visibility, identify opportunities, and expand revenue channels through targeted outreach, content creation, digital administration, and event management.

The role collaborates with sales, IP, and marketing teams to ensure compliant branding, execute social campaigns, manage the WordPress site, and plan promotional events that strengthen client relationships.

Responsibilities

• Conduct continuous market intelligence and data mining to track industry trends, competitor activities, market dynamics, and emerging news within the plastic manufacturing sector.
• Build and maintain collaborative relationships with government agencies, industry associations, and relevant plastic manufacturing organizations to support regulatory compliance, sustainability initiatives, and business expansion.
• Support ongoing business development initiatives, strategic partnerships, and new market expansion campaigns.
• Perform targeted outreach and systematic research to generate qualified sales leads for the sales team.
• Partner with the sales team to support prospective customer meetings and gather first- hand market insights during client interactions.
• Assist sales in rolling out and introducing new products or service offerings to both existing accounts and new prospects.

Job description

JOB SUMMARY

The Marketing and Business Development Specialist plays a critical role in driving brand visibility, identifying market opportunities, expanding revenue channels, and supporting overall organizational growth. The role achieves this through targeted business development, in-house content creation, seamless digital administration, and comprehensive event management.

KEY RESPONSIBILITIES

Business Development & Lead Generation

• Conduct continuous market intelligence and data mining to track industry trends, competitor activities, market dynamics, and emerging news within the plastic manufacturing sector.
• Build and maintain collaborative relationships with government agencies, industry associations, and relevant plastic manufacturing organizations to support regulatory compliance, sustainability initiatives, and business expansion.
• Support ongoing business development initiatives, strategic partnerships, and new market expansion campaigns.
• Perform targeted outreach and systematic research to generate qualified sales leads for the sales team.
• Partner with the sales team to support prospective customer meetings and gather first- hand market insights during client interactions.
• Assist sales in rolling out and introducing new products or service offerings to both existing accounts and new prospects.

Brand Protection

• Collaborate closely with the internal Intellectual Property (IP) department to coordinate the registration, protection, and timely renewal of company trademarks, logos, and brand assets.
• Ensure all marketing materials, promotional campaigns, and brand touchpoints adhere strictly to legal and registered IP standards.

Content Creation

• Conceptualize and create visual and written marketing assets using digital tools aligned with the organization's brand identity, voice, and visual guidelines.
• Plan, execute, and monitor comprehensive social media strategies and integrated communication campaigns.
• Assist in developing and implementing pull marketing programs designed to increase inbound brand interest and demand.

Digital Administration

• Manage and maintain the organization's website via the WordPress backend to ensure high uptime, optimal loading speeds, and seamless performance.
• Oversee and update official social media channels, aligning content with current marketing campaigns and brand guidelines.
• Regularly update website front-end content, including product listings, service offerings, and promotional collateral.
• Monitor website and social media performance analytics to gather strategic market insights.

Event Management

• Execute operational legwork, logistics, and planning for promotional events, trade shows, industry exhibits, and educational seminars.
• Manage customer engagement efforts across touchpoints to build long-term client relationships and elevate retention.