Marketing Associate

Metal-lite Illuminazione Marketing; Philippines; On-site; PHP 240,000 - 300,000; Full time

Job summary

Metal-lite Illuminazione Marketing in Metro Manila seeks a Marketing Assistant to support campaigns and outreach to potential clients. You will perform prospecting, account research, and help book meetings with sales teams.

You will collaborate with Marketing to refine ICPs, test messaging, and maintain CRM records to ensure timely follow-ups and accurate data for management decisions. This role offers hands-on experience in executing campaigns and direct client communication.

Responsibilities

• Prospecting & Research: identify high-potential target accounts and decision-makers.
• Multichannel Outreach: outbound campaigns via cold calling, personalized emails, and social selling to generate new business.
• Lead Qualification: assess leads using structured qualification frameworks to determine their budget, authority, need, and timeline.
• CRM & Pipeline Management: maintain meticulous, up-to-date records of prospect interactions, lead statuses, and follow-ups within a CRM system.
• Sales Support: book qualified meetings, discovery calls, or product demonstrations for closers or Account Executives.
• Campaign Optimization: continuously A/B test email sequences, messaging, and outreach strategies to improve conversion rates.
• Cross-Functional Collaboration: partner with Marketing to refine ICPs and align on campaign messaging.

Job description

Job Description Prospecting & Research: Identify high-potential target accounts and decision-makers using LinkedIn, industry databases, and digital platforms.

Job Description Prospecting & Research: Identify high-potential target accounts and decision-makers using LinkedIn, industry databases, and digital platforms. Multichannel Outreach: Execute outbound campaigns via cold calling, personalized emails, and social selling to generate new business.

Lead Qualification: Assess leads using structured qualification frameworks to determine their budget, authority, need, and timeline.

Pipeline Management: Maintain meticulous, up-to-date records of prospect interactions, lead statuses, and follow-ups within a Customer Relationship Management (CRM) system.

Sales Support: Book qualified meetings, discovery calls, or product demonstrations directly for closers or Account Executives, calls possible clients at social media.

Campaign Optimization: Continuously A/B test email sequences, messaging, and outreach strategies to improve conversion rates and lead quality.

Cross-Functional Collaboration: Partner with Marketing to refine Ideal Customer Profiles (ICPs) and align on campaign messaging.

Job Summary Marketing Assistant provides administrative and creative support to marketing managers to execute campaigns and make calls with possible clients.