A solar energy company in the Philippines is seeking a Marketing Specialist to conduct market research, develop branding ideas, and create innovative marketing campaigns. The ideal candidate should have a Bachelor's degree and at least 1 year of retail sales experience. Strong communication and analytical skills are essential for this role.
Qualifications
1 year of experience in retail sales is preferred.
Responsibilities
Conduct market research to identify customer trends.
Liaise with creative teams to develop branding ideas.
Create innovative marketing campaigns based on data.
Education
Bachelor's
Job description
Responsibilities
Conduct market research to identify customer trends, competitor offerings, and demographic data.
Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials, and advertising copies.
Discover effective marketing and promotional channels, including media platforms to relay product messages to customers.
Investigate the performance of the company’s marketing campaigns and strategies by evaluating key performance metrics.
Create innovative marketing campaigns based on robust data and present recommendations to management.
Establish and maintain relationships with new and existing clients through networking and prospecting.
Create goals and objectives to approach customers through appropriate marketing channels.
Help in outbound and inbound marketing activities by displaying expertise in areas such as events planning, advertising, optimization, and content development.