Marketing Assistant

VirtualStaff365; Philippines; On-site; PHP 300,000 - 420,000; Full time

Job summary

VirtualStaff365 is hiring a Marketing Assistant for an Australian-based provider of medical-grade aesthetic technologies, to execute lead generation, brand-building, and client marketing support. You will collaborate with the Head of Marketing to expand the digital footprint, optimize e-commerce performance, and create high-quality marketing collateral for business clients.

Key focus areas include SEO/content optimization, social media management across multiple channels, and campaign support

Responsibilities

• SEO & Content Optimization: conduct keyword research, generate keyword-targeted content using AI, secure backlinks, monitor rankings and traffic, and report monthly optimization recommendations.
• Social Media & Community Engagement: create, schedule, and publish content across platforms; write captions; assist with basic design and video; respond to queries within a two-business-hour SLA; engage with followers and influencers.
• Campaign & E-commerce Performance Support: assist with email and SMS campaigns; support Meta advertising by collaborating with an external agency; update content across websites, landing pages, and Shopify.
• Client Resources & Program Management: develop marketing collateral; research industry trends; manage Before and After visuals; secure client consent for distribution.
• Lead Management & Website Administration: audit lead data accuracy; follow up on inquiries; manage product details and testimonials on the website; maintain CRM data integrity.

Job description

Our client is a leading Australian-based provider of medical-grade aesthetic technologies, business coaching, and advanced training for salons, spas, and clinics. Servicing thousands of stockists across Australia and New Zealand, they empower beauty professionals with cutting-edge equipment and comprehensive industry support. They are now seeking to hire a Marketing Assistant to execute results-driven activities across lead generation, brand building, and client marketing support initiatives. Working closely with the Head of Marketing, this role focuses on expanding the digital footprint, optimizing e-commerce performance, and developing high-quality marketing collateral to help business clients maximize their technology investments.

Job Responsibilities

SEO & Content Optimization

• Conduct keyword research using designated tools to recommend monthly targeting priorities and content topics
• Use generative AI to produce informative, keyword-targeted on-page and off-page content built for user engagement and lead generation
• Implement do-follow links across owned domains and coordinate with external publications to secure backlinks
• Monitor keyword rankings, domain authority, and organic traffic performance to identify trends and actionable opportunities
• Repurpose existing content across multiple channels and compile monthly performance reports with optimization recommendations

Social Media & Community Engagement

• Create, schedule, and publish high-quality brand-building and lead-generating content across Instagram, Facebook, LinkedIn, and other channels
• Write engaging captions aligned with the brand voice and assist with graphic design, image resizing, short-form video editing, and story format production
• Monitor comments, messages, and inquiries daily across platforms, responding to all queries and leads within a strict two-business-hour SLA
• Actively engage with followers, potential clients, clinics, industry accounts, and influencers to boost brand visibility

Campaign & E-commerce Performance Support

• Assist in setting up, scheduling, and executing accurate email marketing campaigns and SMS campaigns
• Support Meta advertising activity by working with the external social media agency to develop converting creatives and write basic ad copy
• Support campaign rollouts and content updates across websites, landing pages, and Shopify

Client Resources & Program Management

• Plan, develop, and update client-facing marketing collateral such as posters, brochures, suggested copy, treatment menu pricing, and videos
• Conduct research into aesthetic industry trends to keep resources relevant and organized on the internal learning hub platform
• Oversee the specialized Before and After Program by sourcing new results images monthly via social media outreach and direct client engagement
• Secure required client consent forms before organizing and distributing these high-quality visuals across applicable digital channels

Lead Management & Website Administration

• Conduct regular accuracy audits on entered leads to verify lead sources, device categories, business types, and contact details
• Perform follow-up calls or emails to validate inquiries and route clinical or engineering leads to the proper support channels
• Manage general website administration tasks including updating product details, uploading client testimonials, and onboarding team headshots
• Perform general maintenance on the CRM platform to ensure client information is accurate