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Topspot Guns International is seeking a versatile Marketing Specialist to drive social media presence across Meta platforms, YouTube, and Viber, while overseeing Shopee store operations and SEO for the company website and product pages.
You will develop weekly content calendars, conduct market research, and support events and collateral design, ensuring timely responses to online feedback and accurate asset management.
Flexible across various marketing and administrative functions
Strong written and verbal communication skills
Proficient in Microsoft Office and Canva
Well-organized and detail-oriented
Can work under pressure and meet deadlines
Tech-savvy with social media platforms (Facebook, Instagram, YouTube, TikTok)
Proficient in video creation and editing (Reels, TikTok, YouTube Shorts)
Proficient in SEO (keyword research, on-page optimization, content structuring, basic analytics)
Experience in digital marketing and paid ads (Meta Ads, boosting, basic campaign setup and monitoring) is a plus
Professional attitude and positive demeanor
Strong sense of initiative and accountability
Team player who can coordinate with multiple departments
Social Media & Community Management
Manage and schedule content across Meta Business Suite (FB/IG), YouTube, and Viber to maintain consistent brand presence.
Oversee Shopee store operations, including order monitoring, stock coordination with the Sales team, and regular auditing of product listings.
Execute SEO best practices for the company website and product pages through keyword research, meta-description updates, and internal linking.
Regularly review digital platforms to ensure all product information, pricing, and visual assets are accurate and up-to-date.
Develop weekly content calendars, including captions, visuals, and short-form video concepts (Reels, TikToks, Shorts).
Conduct competitor analysis and market research to identify trends, promotion strategies, and potential discount opportunities.
Prepare comprehensive monthly performance reports and insights for marketing strategy meetings.
Assist in the end-to-end planning and execution of events, gun shows, and seasonal campaigns.
Design marketing collateral and coordinate with third-party suppliers for printing and creative requirements.
Organize and maintain a centralized inventory of all digital marketing assets and documentation.
Monitor and engage with community feedback, including Google Maps reviews and social media mentions, ensuring professional and timely responses.
Track daily engagement metrics and elevate sensitive online issues or negative feedback within a 12-hour window.
Paid Trainings
Work-Life balance, cool and friendly work environment
Annual Firing activity, team-building activities, Christmas Party, and social events to foster a sense of camaraderie.
Paid Holidays
Performance incentives
Opportunities for promotion
Pay raise