Marketing and Sales Executive

Hanlin International Education Pte. Ltd; Santo Niño 1st; On-site; PHP 335,000 - 603,000; Full time

Job summary

Hanlin International Education Pte. Ltd is seeking a Marketing and Sales Executive in the Novena Central Region to drive online and offline marketing efforts and attract new students.

The role requires 1-2 years of experience in marketing or sales, strong digital marketing know-how (SEO, social media, and email campaigns), excellent communication, and a proactive, organized mindset to meet monthly targets and expand the student base.

Qualifications

• 1-2 years of experience in a marketing or sales role, preferably in the education or service industry.
• Strong understanding of digital marketing tools and techniques, including social media, SEO, and email marketing.
• Excellent communication and interpersonal skills, with the ability to engage with a diverse range of stakeholders.
• Highly organised and detail-oriented, with the ability to manage multiple tasks and projects simultaneously.
• Creativity and problem-solving skills to develop innovative marketing solutions.
• Familiarity with marketing analytics and performance reporting.

Responsibilities

• Social Media Operation: manage daily activity of official social accounts, create and publish content, respond to comments and inquiries.
• Offline Promotion Planning and Execution: plan and execute roadshows, school events, and exhibitions, collecting customer info offline.
• Performance Target Achievement: meet monthly acquisition, consultation conversion, and revenue targets; adjust strategies accordingly.
• Customer Information Management: organize customer data and follow up with prospects to improve conversion rates.
• Market Information Collection and Analysis: monitor industry trends and competitor strategies to optimize marketing plans.

Skills

Marketing & Sales

Digital Marketing

Communication

Organization

Creativity

Tools

Social Media Tools

SEO

Email Marketing

Job description

About the role

Hanlin International Education is seeking a highly motivated and talented Marketing and Sales Executive to join our dynamic team in the Novena Central Region. This full-time role will be responsible for driving our marketing and sales efforts, helping to promote our education services and attract new students.

What you'll be doing

Social Media Operation

Responsible for the daily operation of official social media accounts (such as Facebook, Instagram, LinkedIn, WeChat Official Account, Xiaohongshu, etc.), including content planning, editing, publishing, and interaction. Increase follower activity and brand exposure through high-quality content, and timely respond to user comments and inquiries to maintain a good brand image.

Offline Promotion Planning and Execution

Develop targeted offline promotion plans according to market demand and business objectives, including but not limited to roadshows, community activities, school cooperation events, and exhibition participation.

Responsible for the full-process execution of activities, such as venue arrangement, staff deployment, on-site management, and effect summary. Collect valid customer information through offline interactions to expand the customer resource pool.

Performance Target Achievement

Undertake and complete the monthly performance indicators set by the company, including customer acquisition volume, consultation conversion rate, and sales revenue (if applicable). Formulate personal performance improvement plans, analyze the causes of performance gaps, and adjust marketing strategies in a timely manner to ensure the steady achievement of targets.

Customer Information Management

Sort out and organize the collected customer information, establish and update customer files, and conduct follow-up visits to potential customers in a timely manner to improve the conversion rate. Cooperate with the sales team to share customer information and marketing insights to form a joint force for business development.

Market Information Collection and Analysis

Pay close attention to industry trends, competitor marketing strategies, and customer needs. Collect and analyze market feedback from online and offline channels, and provide suggestions for optimizing marketing plans and product services.

What we're looking for

• 1-2 years of experience in a marketing or sales role, preferably in the education or service industry

• Strong understanding of digital marketing tools and techniques, including social media, SEO, and email marketing

• Excellent communication and interpersonal skills, with the ability to engage with a diverse range of stakeholders

• Highly organised and detail-oriented, with the ability to manage multiple tasks and projects simultaneously

• Creativity and problem-solving skills to develop innovative marketing solutions

• Familiarity with marketing analytics and performance reporting

About us

Hanlin International Education is a leading provider of quality education services in Singapore. With over a decade of experience, we are committed to helping students achieve their academic and personal goals. Our diverse range of programmes and innovative teaching methods have earned us a reputation for excellence in the industry.