MARKETING SUPERVISOR

UNIHEALTH-PARAÑAQUE HOSPITAL & MEDICAL CENTER INC.; Parañaque; On-site; PHP 600,000 - 800,000; Full time

Job summary

UNIHEALTH-PARAÑAQUE HOSPITAL & MEDICAL CENTER INC. seeks a Results-driven Marketing Supervisor to shape and execute strategies that drive growth, elevate brand visibility, and maximize ROI.

You will guide market research, digital marketing, branding, and campaigns across channels to support patient-centered care goals. The role leads a marketing team, manages corporate partnerships, and aligns messaging with hospital vision while overseeing digital and on-ground campaigns and events.

Qualifications

• Bachelor’s degree in Marketing, Business Admin, or Communications; Master’s preferred.
• 5+ years in sales and marketing; 2+ years in leadership.
• Healthcare or service sector experience preferred.
• Strong leadership, communication, and interpersonal skills.
• Experience in digital marketing, corporate sales, brand development, and community outreach.
• Proficient in MS Office, Canva, Google Analytics, Meta Business Suite, HubSpot, Marketo.
• Excellent presentation and interpersonal skills.
• Willing to travel; field work when necessary.
• Regular weekday schedule with on-call weekends.

Responsibilities

• Develop and implement annual sales and marketing plans aligned with hospital goals and revenue targets.
• Identify new business opportunities, including corporate tie-ups, HMO partnerships, medical referrals, and community collaborations.
• Analyze market trends, patient demographics, and service demand to inform campaign direction.
• Submit a strategic planning report to the Executive Committee for review.
• Supervise the marketing team and provide KPIs and development plans.
• Coordinate with departments such as HMO, Admissions, Patient Experience, and Medical Services.
• Monitor project timelines, campaign implementation, and team productivity.
• Strengthen and manage relationships with HMOs, LGUs, schools, businesses, and referring physicians.
• Lead negotiations for new service contracts and ensure renewals and performance monitoring.
• Represent the hospital in meetings, networking events, and external health forums.
• Oversee internal and external marketing communications; social media, website, branding, materials.
• Plan, supervise, and evaluate patient engagement programs and hospital events.
• Track and report marketing performance metrics and budget management.

Skills

Leadership

Digital marketing

Campaign management

Market research

Communication skills

Interpersonal skills

Google Analytics

Canva

Meta Business Suite

HubSpot

Marketo

MS Office

Presentation skills

Field travel

Education

Bachelor's in Marketing

Bachelor's in Business Administration

Bachelor's in Communications

Master's degree

Tools

MS Office

Canva

Google Analytics

Meta Business Suite

HubSpot

Marketo

Presentation software

Job description

I. Job Summary

Results-driven and strategic Marketing Supervisor is responsible for shaping and executing marketing strategies that drive growth, improve brand visibility, and maximize return on investment (ROI). Adopts deep knowledge of market research, digital marketing, branding, and campaign management to advise on and implement marketing initiatives across multiple channels.

The role leads the marketing team, manages corporate and institutional partnerships, oversees digital and on-ground campaigns, and ensures alignment with the hospital’s vision of patient centered care.

II. Duties and Responsibilities

Strategic Planning & Execution

• Develop and implement annual sales and marketing plans aligned with hospital goals and revenue targets.
• Identify new business opportunities, including corporate tie-ups, HMO partnerships, medical referrals, and community collaborations.
• Analyze market trends, patient demographics, and service demand to inform campaign direction.
• Submit a strategic planning report to the Executive Committee for review.

Team Leadership & Coordination

• Supervise the marketing team (staff, officers, and creatives) and provide clear direction, KPIs, and development plans.
• Coordinate with departments such as HMO, Admissions, Patient Experience, and Medical Services to ensure aligned messaging and support.
• Monitor project timelines, campaign implementation, and team productivity.

Corporate Sales & Partnerships

• Strengthen and manage relationships with HMOs, LGUs, schools, businesses, and referring physicians.
• Lead negotiations for new service contracts and ensure timely renewals and performance monitoring.
• Represent the hospital in meetings, networking events, and external health forums.

Marketing & Communications

• Oversee all internal and external marketing communications, including social media, website content, hospital branding, and promotional materials.
• Ensure consistent and professional brand messaging across all platforms and touchpoints.
• Plan, supervise, and evaluate patient engagement programs, hospital events, and seasonal campaigns (e.g., health months, wellness fairs).

Performance Monitoring & Reporting

• Track and analyze marketing performance metrics such as patient growth, referral sources, digital engagement, and campaign ROI.
• Submit regular marketing performance reports and provide recommendations for improvement.
• Manage the marketing budget and ensure cost-effective campaign execution.

III. Job Specifications:

a. Education/Experience:

• Bachelor's degree in Marketing, Business Administration, Communications, or any related field (Master's degree is an advantage).
• At least 5 years of experience in sales and marketing, with 2+ years in a leadership or managerial role, preferably in a healthcare or service-based organization.
• Strong leadership, communication, and interpersonal skills.
• Experience in digital marketing, corporate sales, brand development, and community outreach.
• Proficient in tools such as MS Office, Canva, Google Analytics, Meta Business Suite, HubSpot, Marketo, and presentation software.
• Excellent communication, presentation, and interpersonal skills.
• Independently work efficiently and manage multiple clients or projects.
• Willing to travel or conduct field work when necessary
• Regular weekday schedule with on-call responsibilities on weekends.