Manager

Felix Hospital; Hinoba-an; On-site; PHP 793,000 - 1,587,000; Full time

Job summary

Felix Group in Noida is seeking a dynamic Manager – Digital Marketing & YouTube to drive growth on YouTube with a strong focus on content strategy, audience engagement, and performance marketing. You will collaborate with content, creative, production, and business teams to build a strong digital presence and measurable growth.

The role requires 4–7 years in digital marketing, with solid YouTube channel management and proficiency in Google Ads, Meta Ads, GA4, and YouTube Studio.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Media, or a related field.
• 4–7 years of experience in digital marketing, preferably with significant experience managing YouTube channels.
• Strong understanding of YouTube SEO, YouTube Analytics, content strategy, and channel growth.
• Hands-on experience with Google Ads, Meta Ads, Google Analytics/GA4, YouTube Studio, and other digital marketing tools.

Responsibilities

• Develop and execute the overall YouTube growth strategy aligned with business and brand objectives.
• Manage the end-to-end YouTube channel strategy, including content planning, publishing, optimization, and performance analysis.
• Identify content trends, audience interests, keywords, and opportunities to increase views, subscribers, watch time, and engagement.
• Plan and manage paid media campaigns to drive awareness, engagement, traffic, leads, or conversions.
• Monitor YouTube Analytics and continuously optimize content based on performance.

Skills

YouTube growth

YouTube Analytics

Content strategy

Audience engagement

Performance marketing

Digital marketing tools

Education

Bachelor's degree in Marketing/DM/Comm

Tools

Google Ads

Meta Ads

GA4/Google Analytics

YouTube Studio

Job description

Posted On 03 Sep 2026

End Date 17 Sep 2026

Required Experience 2 - 8 years

Basic Section

Band B4

Designation Manager

Campus/Non Campus Non Campus

Closing Date 17 Sep 2026

Organisational

Group Felix Group

Department Digital Marketing

Country India

Region North

Branch Noida

Working Location Noida-83

Job Description

Job Title: Manager – Digital Marketing & YouTube
Department: Marketing / Digital Marketing
Experience: 4–7 Years
Location: [Location]
Employment Type: Full-Time
Reporting To: Head of Marketing / Business Head

About the Role

We are looking for a dynamic and results‑driven Manager – Digital Marketing & YouTube to lead our digital marketing initiatives with a strong focus on YouTube growth, content strategy, audience engagement, and performance marketing.

The ideal candidate will have a strong understanding of the digital ecosystem, excellent knowledge of YouTube's content and growth levers, and the ability to translate business objectives into effective digital campaigns. The candidate will work closely with content, creative, production, and business teams to build a strong digital presence and drive measurable growth.

Key Responsibilities

Develop and execute the overall YouTube growth strategy aligned with business and brand objectives.

Manage the end-to-end YouTube channel strategy, including content planning, publishing, optimization, and performance analysis.

Identify content trends, audience interests, keywords, and emerging opportunities to increase views, subscribers, watch time, and engagement.

Optimize video titles, descriptions, thumbnails, tags, playlists, and metadata for maximum discoverability.

Develop strategies for Shorts, long‑form videos, live streams, and other YouTube formats.

Monitor YouTube Analytics and continuously optimize content based on performance.

Track competitor channels and industry trends to identify new content and growth opportunities.

Develop and execute integrated digital marketing campaigns across YouTube, Google, Meta, Instagram, and other relevant platforms.

Plan and manage paid media campaigns to drive awareness, engagement, traffic, leads, or conversions.

Manage campaign budgets and optimize ROI, CAC, CPL, CTR, CPM, CPV, and conversion rates.

Work with creative and content teams to develop high‑performing digital assets.

Develop audience segmentation, retargeting, and remarketing strategies.

Stay updated with the latest digital marketing platforms, tools, algorithms, and industry trends.

Develop a data‑driven content calendar for YouTube and other digital platforms.

Collaborate with content creators, scriptwriters, designers, video editors, and production teams.

Identify high‑performing content formats, topics, hooks, thumbnails, and storytelling styles.

Use audience insights and analytics to improve content quality and performance.

Ensure consistency in brand messaging, tone, and visual identity across digital channels.

4. Analytics & Reporting

Monitor and analyze digital and YouTube performance on a regular basis.

Prepare weekly and monthly performance reports with actionable insights.

Track KPIs including:

Views & watch time

Average view duration

Engagement rate

CTR

Organic reach

Leads/conversions

ROI/ROAS

Conduct A/B testing of thumbnails, creatives, messaging, audiences, and campaigns.

Convert data and insights into actionable growth strategies.

5. Team & Agency Management

Manage and coordinate internal digital marketing, content, and creative teams.

Coordinate with external agencies, influencers, creators, and production partners where required.

Set clear goals, timelines, and KPIs for digital initiatives.

Ensure timely execution of campaigns and content calendars.

Required Skills & Qualifications

Bachelor's degree in Marketing, Digital Marketing, Communications, Media, or a related field.

4–7 years of experience in digital marketing, preferably with significant experience managing YouTube channels.

Strong understanding of YouTube SEO, YouTube Analytics, content strategy, and channel growth.

Hands‑on experience with Google Ads, Meta Ads, Google Analytics/GA4, YouTube Studio, and other digital marketing tools.

Strong understanding of social media platforms and digital content trends.

Excellent analytical and problem‑solving skills.

Strong communication, presentation, and stakeholder‑management skills.

Ability to manage multiple projects and work within tight deadlines.

Strong understanding of digital marketing metrics and performance measurement.

Preferred Experience

Experience in managing a high‑volume or high‑visibility YouTube channel.

Experience with YouTube monetization and audience development.

Experience in influencer marketing and creator partnerships.

Knowledge of SEO, keyword research, and content discovery strategies.

Experience with video content production and understanding of thumbnails, hooks, storytelling, and audience retention.

Experience managing digital marketing budgets and external agencies.

Key Performance Indicators (KPIs)

The success of this role will be measured through:

YouTube subscriber growth

Monthly views and watch time

Audience retention and engagement

Organic traffic and channel discoverability

Content performance and publishing consistency

Lead generation / conversions

Cost per acquisition and campaign efficiency

Overall digital brand growth

Ideal Candidate

We are looking for someone who is creative, analytical, digitally savvy, and highly execution‑oriented. The ideal candidate should understand both the creative and performance sides of digital marketing, have a strong passion for YouTube and content, and be comfortable making decisions based on data and audience insights.

If you are passionate about building digital brands, growing YouTube audiences, and creating measurable business impact, we would love to hear from you.