Live Streaming Operations Specialist

Mifei Ph Inc.; Taguig; On-site; PHP 400,000 - 650,000; Full time

Job summary

Mifei Ph Inc. is seeking a Live Streaming Operations professional in the Philippines to lead strategy, planning, and execution of live sessions.

The role focuses on aligning content with brand goals and optimizing scheduling, product sequencing, and interactive activities to boost engagement and sales. You will collaborate with hosts, marketing, and product teams to drive data-driven improvements, monitor live metrics, and adjust tactics to maximize GMV and ROI.

Qualifications

• Bachelor's degree or above; 2+ years in live streaming ops.
• Knowledge of platform algorithms; proficient with dashboards and analytics tools.
• Independent ad delivery with bidding strategy and cost optimization.
• Data-driven with ability to analyze traffic and ROI.
• Strong communication and cross-department collaboration.

Responsibilities

• Develop live streaming strategy and content plans.
• Oversee live execution and backend control.
• Review data and optimize performance.
• Drive traffic growth and manage pre-stream promos.
• Coach hosts and coordinate across teams.

Skills

Live streaming ops

Data analytics

Backend dashboards

Traffic growth

Cross-functional coordination

Education

Bachelor's degree

Tools

Dashboard tools

Job description

Key Responsibilities

1. Live Streaming Strategy & Content Planning

• Develop overall operational strategies for live streaming sessions, aligning with brand identity and user preferences; plan thematic campaigns and special events.
• Create daily/weekly/monthly streaming schedules and plans; design scripts, product selection, product sequencing, and interactive activities (e.g., giveaways, flash sales) to optimize the product mix and SKU arrangement.

2. Live Execution & Backend Control

• Oversee the entire live streaming execution process; serve as the backend controller, proficiently operating the live streaming dashboard (e.g., product listing/unlisting, price adjustments, coupon distribution, campaign settings) to ensure flawless delivery.
• Coordinate with hosts to control pacing, assist with closing sales, monitor real-time metrics (traffic, engagement, conversions), and adjust strategies on the fly.

3. Data Review & Optimization

• Establish a systematic data review process; produce post-stream reports analyzing key metrics such as average view duration, engagement rate, conversion rate, GMV, and ROI.
• Identify issues based on data insights; continuously refine scripts, product combinations, and operational strategies to drive growth in key performance indicators.

4. Traffic Acquisition & Growth

• Collaborate with content and marketing teams to design and execute traffic-generation strategies for live rooms, integrating organic traffic with paid media (e.g., Qianchuan / SuixinTou) to attract high-quality audiences.
• Plan short-form video content for pre-stream promotion and daily account management to boost exposure and follower growth.

5. Host Management & Cross-functional Coordination

• Support hosts in improving on-camera performance; develop tailored growth plans based on each host's strengths to enhance engagement and audience loyalty.
• Coordinate with hosts, supply chain, customer service, content, and other teams to ensure high-quality project delivery.

【Requirements】

For Experienced Hires (adjust years as needed):

• Bachelor's degree or above; 2+ years of experience in live streaming operations; experience in building a live room from scratch or successful viral campaign cases strongly preferred.
• In-depth knowledge of mainstream platform algorithms and rules; proficient in using backend dashboards and data analytics tools.
• Independent capability in ad delivery, with the ability to formulate bidding strategies and optimize costs.
• Highly data-driven; capable of pinpointing issues through traffic funnel analysis and proposing actionable solutions.
• Strong content sense, creativity, cross-departmental communication, and collaboration skills; resilient under pressure.

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