Customer Lifecycle Marketing Manager

Hammerjack Pty Ltd; Philippines; On-site; PHP 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Competitive salary package

Leadership impact

Digital transformation focus

Onsite work setup

Job summary

Hammerjack Pty Ltd is seeking a senior CRM and customer engagement leader to own end-to-end initiatives across acquisition, onboarding, engagement, retention, and loyalty. You will drive omnichannel campaigns, collaborate with analytics, technology, and marketing teams, and build high-performing teams to deliver measurable growth.

The role emphasizes governance, QA, risk management, and continuous optimisation through data-driven insights in a fast-paced leisure, travel, and tourism environment.

Qualifications

• Proven experience leading CRM and lifecycle marketing.
• Expertise in omnichannel marketing and segmentation.
• Demonstrated people leadership experience.
• Strong analytical and stakeholder management capabilities.
• Experience with Braze and data-driven environments.

Responsibilities

• Lead end-to-end CRM and customer engagement operations across digital channels.
• Develop operational plans aligning marketing priorities with campaign execution.
• Manage campaign workflows from intake to post-launch monitoring.
• Oversee lifecycle programmes: acquisition, onboarding, engagement, retention, reactivation, loyalty.
• Establish campaign governance, QA, and risk management processes.

Skills

CRM leadership

Lifecycle marketing

Omnichannel marketing

Analytics

Stakeholder management

Team leadership

Braze

Marketing automation

Tools

Braze

Marketing automation

Job description

• World-class portfolio
• Career progression, competitive salary package

About Our Client

The hiring company is a large organization within the leisure, travel, and tourism industry, known for offering premium services and experiences to its customers. It operates in a fast-paced environment and is committed to delivering high-quality outcomes in a competitive market.

Job Description

• Lead end-to-end CRM and customer engagement operations, ensuring the successful delivery of campaigns across multiple digital channels.
• Develop operational plans that align marketing priorities with campaign execution capabilities.
• Manage campaign workflows including intake, prioritisation, development, testing, deployment, and post-launch monitoring.
• Oversee customer lifecycle programmes covering acquisition, onboarding, engagement, retention, reactivation, and loyalty initiatives.
• Establish robust campaign governance, quality assurance frameworks, and risk management processes.
• Lead, coach, and develop a high-performing team of CRM and customer engagement professionals.
• Drive campaign planning, resource allocation, workload management, and operational capacity forecasting.
• Monitor campaign performance and implement continuous optimisation initiatives through testing and analytics-driven insights.
• Collaborate with marketing, analytics, technology, digital, and business stakeholders to deliver strategic customer engagement programmes.
• Champion process improvement, automation, and operational excellence to enhance efficiency and customer experience outcomes.

The Successful Applicant

• Proven experience leading CRM, lifecycle marketing, customer engagement, marketing automation, or direct marketing operations.
• Strong expertise in customer journey management, segmentation, personalisation, and omnichannel marketing.
• Demonstrated people leadership experience with the ability to develop and manage high-performing teams.
• Strong analytical, operational, and stakeholder management capabilities with a focus on performance optimisation.
• Experience working with CRM platforms such as Braze, marketing technologies, campaign governance frameworks, and data-driven marketing environments.

What's on Offer

• Competitive salary & benefits package.
• Opportunity to lead large-scale customer engagement initiatives with significant business impact.
• Collaborative and innovative environment focused on digital transformation, customer experience, and marketing excellence.
• Full onsite work setup.

Contact

Althea Angeles

Quote job ref

JN-092026-7103976

Phone number

[phone]