Lead Generation Specialist

GH Premier Review Center; Manila; On-site; PHP 300,000 - 420,000; Full time

Job summary

GH Premier Review Center in Manila is seeking a results-driven digital marketing specialist to develop and execute lead generation strategies across Facebook and Instagram. You will manage Meta Ads campaigns, create engaging content, and coordinate with teams to convert leads into applicants.

The ideal candidate has hands-on experience with Meta platforms, strong analytical skills, and the ability to optimize campaigns for CPL, CTR, and ROAS while maintaining brand consistency.

Qualifications

• Bachelor's degree in Marketing or related field is advantageous.
• Experience in lead generation, digital marketing, social media management, or paid advertising.
• Hands-on experience with Meta Ads Manager and Meta Business Suite.
• Experience in creating Facebook and Instagram lead generation campaigns.
• Knowledge of Meta campaign objectives, audience targeting, retargeting, optimization, and basic conversion tracking.
• Ability to analyze campaign metrics such as CPL, CTR, engagement, conversion rate, and ROAS.
• Experience in creating ad copies, social media content, and basic digital marketing creatives.
• Familiarity with Canva, Google Workspace, Microsoft Office, and other digital marketing tools.
• Basic knowledge of SEO, content marketing, and other digital marketing principles.
• Strong written and verbal communication skills in English.
• Creative, analytical, and results-oriented with strong attention to detail.
• Good organizational and time-management skills with the ability to manage multiple campaigns and deadlines.
• Willingness to learn and adapt to new digital marketing platforms, tools, and trends.
• Fresh graduates with relevant internships, academic projects, portfolio work, or demonstrated experience in lead generation and Meta Ads may also be considered.

Responsibilities

• Develop and manage lead generation campaigns via Meta platforms.
• Create compelling ad copies and creatives to generate leads.
• Monitor campaigns and optimize for CPL, CTR, and ROAS.
• Coordinate with teams to handle incoming leads.
• Maintain lead databases and ensure data accuracy.
• Monitor social pages to boost brand and lead acquisition.
• Develop content calendars and posting plans.
• Monitor comments, messages, inquiries, and user-generated content and respond or coordinate appropriately.
• Conduct regular competitor and market checks to identify trends and opportunities.
• Track campaign and social media performance and prepare regular reports with insights and recommendations.
• Analyze campaign data and recommend adjustments to improve lead quality and campaign efficiency.

Skills

Lead generation

Digital marketing

Social media management

Paid advertising

Meta Ads Manager

Meta Business Suite

Facebook ads

Instagram ads

Campaign optimization

Analytics

Content creation

Education

Bachelor's degree in Marketing or related field

Tools

Canva

Google Workspace

Microsoft Office

Job description

Key Responsibilities

• Develop and implement digital marketing and lead generation strategies aligned with company objectives and target audiences.

• Create, launch, and manage lead generation campaigns through Meta Ads, including Facebook and Instagram.

• Set up and manage campaigns using Meta Business Suite and Meta Ads Manager, including audiences, ad sets, creatives, budgets, and campaign objectives.

• Conduct audience, market, and competitor research to identify potential leads, market opportunities, and relevant campaign strategies.

• Develop engaging ad copies, captions, creatives, and other digital content designed to generate leads and drive conversions.

• Monitor and optimize paid campaigns based on key performance indicators such as reach, impressions, engagement, cost per lead (CPL), click-through rate (CTR), and conversion rate.

• Manage and monitor incoming leads from digital campaigns and coordinate with the appropriate teams for proper lead handling and follow-up.

• Maintain and organize lead databases to ensure accurate, complete, and updated candidate/customer information.

• Manage and optimize company social media pages to strengthen brand presence, audience engagement, and lead acquisition.

• Develop and maintain content calendars, campaign schedules, and publishing plans.

• Monitor comments, messages, inquiries, and user-generated content and respond or coordinate appropriately.

• Conduct regular competitor and market checks to identify trends, successful campaigns, and opportunities for improvement.

• Track campaign and social media performance and prepare regular reports with insights and recommendations.

• Analyze campaign data and recommend adjustments to improve lead quality, campaign efficiency, and return on advertising spend (ROAS).

• Identify emerging digital marketing trends and apply relevant strategies, tools, and best practices.

• Collaborate with Marketing, Sales, Recruitment, Customer Relations, and other departments to support lead generation and promotional campaigns.

• Assist in developing landing page, form, and other lead capture strategies to improve lead conversion.

• Ensure consistent brand messaging across social media, paid advertisements, and other digital platforms.

• Support the company's online reputation and community engagement initiatives.

• Perform other digital marketing, lead generation, and content-related tasks as assigned.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Digital Marketing, Multimedia Arts, or a related field is an advantage.

• Experience in lead generation, digital marketing, social media management, or paid advertising is preferred.

• Hands-on experience with Meta Ads Manager and Meta Business Suite is an advantage.

• Experience in creating and managing Facebook and Instagram lead generation campaigns is highly preferred.

• Knowledge of Meta campaign objectives, audience targeting, retargeting, campaign optimization, and basic conversion tracking is an advantage.

• Ability to analyze campaign metrics such as CPL, CTR, engagement, conversion rate, and ROAS.

• Experience in creating ad copies, social media content, and basic digital marketing creatives.

• Familiarity with Canva, Google Workspace, Microsoft Office, and other digital marketing tools.

• Basic knowledge of SEO, content marketing, and other digital marketing principles.

• Strong written and verbal communication skills in English.

• Creative, analytical, and results-oriented with strong attention to detail.

• Good organizational and time-management skills with the ability to manage multiple campaigns and deadlines.

• Willingness to learn and adapt to new digital marketing platforms, tools, and trends.

• Fresh graduates with relevant internships, academic projects, portfolio work, or demonstrated experience in lead generation and Meta Ads may also be considered.