Lead Generation & Appointment Setter – B2B SaaS (Remote, Philippines)

Online WHS Systems; Manila; Remote; PHP 446,000 - 725,000; Full time

Benefits offered by this job

Competitive monthly salary

Direct work with CEO and sales team

Product training on the Australian WHS

Growth into broader marketing or sales

Job summary

Online WHS Systems, an Australian software company, is seeking a proactive Lead Generation & Appointment Setter for our B2B SaaS platform. This remote role is based in the Philippines and targets Australian organisations for qualified meetings with the sales team.

You will research prospects, run LinkedIn campaigns, perform cold outreach, and support marketing activities while collaborating with the CEO and sales team.

Qualifications

• 2+ years in lead generation or appointment setting for B2B SaaS.
• Proven record of booking qualified meetings for a sales team.
• Hands-on LinkedIn prospecting, cold calling and cold email.
• Confident, clear spoken and written English.
• CRM experience with HubSpot, Pipedrive, Salesforce or Zoho.
• Remote work readiness and ability to align with Sydney business hours.
• Experience with Australian, New Zealand, UK or US clients is highly regarded.

Responsibilities

• Lead generation and appointment setting (main focus).
• Research and build targeted prospect lists of Australian organisations and decision makers.
• Run outbound campaigns through LinkedIn (requests, messaging, InMail, Sales Navigator).
• Make cold calls to prospects, qualify needs and book meetings with the sales team.
• Write and send personalised cold email sequences and follow-ups.
• Plan and send EDMs to our database.
• Support Facebook and LinkedIn paid campaigns and follow up leads.
• Help manage PPC and SEO activity that drives inbound enquiries.
• Respond quickly to inbound enquiries and convert them into booked meetings.
• Keep CRM accurate; report weekly on activity and results.

Skills

LinkedIn prospecting

Cold calling

Cold emailing

English proficiency

Remote work

Self-motivation

Tools

HubSpot

Pipedrive

Salesforce

Zoho

LinkedIn Sales Navigator

Job description

Lead Generation & Appointment Setter – B2B SaaS (Remote, Philippines)

WHS Systems is an Australian software company. Our cloud platform, Online WHS, helps organisations manage workplace health and safety: incidents, hazards, inspections, contractors, training and compliance. Our clients range from small businesses to large multi-site organisations across Australia.

We are a small, experienced team, and we are looking for a driven lead generation specialist to help us fill our sales calendar with qualified conversations.

The role

Your main job is simple: book qualified meetings between prospective clients and our sales team.

You will find the right decision makers (WHS managers, HR managers, operations managers, business owners), start conversations with them across several channels, qualify their interest, and book them into a demo or discovery call. You will own the top of our sales funnel and be measured on the number and quality of meetings you book.

When time allows, you will also support our marketing: website updates, content and social media.

What you will do

Lead generation and appointment setting (main focus)

Research and build targeted prospect lists of Australian organisations and decision makers

Run outbound campaigns through LinkedIn (connection requests, messaging, InMail, Sales Navigator)

Make cold calls to prospects, qualify their needs and book meetings with our sales team

Write and send personalised cold email sequences and follow-ups

Plan and send EDMs (email campaigns / newsletters) to our database

Support Facebook and LinkedIn paid campaigns and follow up the leads they generate

Help manage PPC (Google Ads) and SEO activity that drives inbound enquiries

Respond quickly to inbound enquiries and convert them into booked meetings

Keep our CRM accurate: every contact, call, email and meeting recorded

Report weekly on activity, meetings booked, conversion rates and what is working

Marketing support (secondary)

Write and schedule social media posts (LinkedIn, Facebook)

Draft blog articles, case studies and website content

Make basic website updates and landing pages

Help create simple graphics and campaign assets

What we are looking for

Must have

At least 2 years' experience in lead generation or appointment setting for B2B SaaS companies

A proven record of booking qualified meetings for a sales team (please include numbers in your application)

Hands-on experience with LinkedIn prospecting, cold calling and cold email

Confident, clear spoken and written English – comfortable calling Australian business owners and managers

Experience with at least one CRM (e.g. HubSpot, Pipedrive, Salesforce, Zoho)

Self-motivated, organised and comfortable working remotely with minimal supervision

Reliable high-speed internet, a quiet work space, a good headset and a backup power/internet option

Able to work Sydney business hours

Highly regarded

Experience selling or prospecting in the HR, WHS / OHS, safety or compliance software space

Experience with Australian, New Zealand, UK or US clients

Experience with Facebook Ads, Google Ads (PPC) and SEO

Experience with email marketing / EDM tools (e.g. Mailchimp, HubSpot, ActiveCampaign)

Experience with LinkedIn Sales Navigator, Apollo, ZoomInfo, Lusha or similar data tools

Marketing skills: website updates (WordPress or similar), content writing, social media and Canva

What we offer

Competitive monthly salary

Direct work with the CEO and sales team – your results will be seen and valued

Training on our product and the Australian WHS market

Room to grow into a broader marketing or sales role