Lead Digital Analyst - Search

HCM Nexus Consulting Inc; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

HCM Nexus Consulting Inc. seeks a Lead Digital Analyst for SEARCH to lead paid search strategy and execution across Google Ads, SEM, and programmatic. You will mentor a team, shape best practices, and drive ROAS through data-driven optimization.

The role combines analytics, platform expertise, and leadership in a fast-paced environment, with remote collaboration and ongoing opportunities for growth and impact.

Qualifications

• 5+ years of experience in paid search, programmatic, or performance media with leadership exposure.
• Proficiency in Google Ads, DV360 and paid media tools.
• Strong data interpretation and actionable strategy development.
• Confident client-facing communication and presentation skills.
• Organizational skills and familiarity with project management tools.

Responsibilities

• Design and implement advanced paid search campaigns across Google Ads, SEM, display, and programmatic.
• Lead keyword research, audience targeting, ad copywriting, and bidding strategies to maximize ROAS.
• Monitor performance metrics and optimize campaigns using data-driven insights.
• Mentor a team of digital specialists and foster best practices across the function.
• Prepare and present strategy and results to clients and internal stakeholders.
• Stay ahead of industry trends, platform updates, and emerging paid media techniques.
• Drive process improvements to scale team operations and client impact.

Skills

Paid search

Leadership

Analytical mindset

Client communication

Project management

Tools

Google Ads

DV360

Display & Video 360

Google Drive

Job description

About the job Lead Digital Analyst - Search

Job Title: Lead Digital Analyst - SEARCH Job Type: Full-Time | Remote

We're looking for a paid search expert who's ready to take the lead not just on campaigns, but on strategy, innovation, and team development. As Lead Digital Analyst Search, you'll drive performance across search, programmatic, video, and display advertising, while mentoring a team of digital specialists and shaping best practices across the function.

This role blends sharp analytical thinking, platform expertise, and leadership. If you're someone who thrives in fast-moving environments and believes in the power of data to drive growth we want to hear from you.

What You'll Do

Paid Search Strategy & Execution

Design and implement advanced paid search campaigns (Google Ads, SEM, display, and programmatic) that align with client objectives.

Lead keyword research, audience targeting, ad copywriting, and bidding strategies to maximize ROAS and campaign impact.

Apply segmentation and audience insights to deliver tailored, high-performing campaigns.

Monitor performance metrics and continuously optimize campaigns using data-driven insights.

Stay ahead of search advertising trends, updates, and platform innovations.

Video Advertising & Display Campaigns

Plan and execute video advertising strategies across key platforms, including Google Ads and DV360.

Collaborate with creative teams to develop video concepts, scripts, and storyboards.

Lead optimization efforts for video placements and targeting strategies to boost engagement.

Manage responsive display and rich media ad campaigns, ensuring creative and performance excellence.

Track and report on video and display metrics, driving improvements in reach and engagement.

Coach and mentor team members, enhancing their technical skills, confidence, and campaign expertise.

Create development plans and learning opportunities to grow team capability and effectiveness.

Encourage a culture of feedback, collaboration, and continuous improvement.

Proactively address concerns, resolve conflicts, and elevate issues with thoughtful solutions.

Drive process improvements and promote scalable, efficient team operations.

Client Engagements & Strategic Presentations

Represent paid search expertise in pitches, client meetings, and internal planning sessions.

Contribute to ideation and strategy development for campaigns, projects, and new business opportunities.

Prepare and guide the team for pitch presentations, ensuring clarity and impact.

Clearly communicate strategy, results, and recommendations to clients and stakeholders.

Industry Insight & Knowledge Sharing

Stay informed on industry shifts in advertising, digital, creative, marketing, and consulting.

Keep the team up to speed on evolving paid media techniques, tools, and emerging trends.

Foster a culture of learning by openly sharing knowledge and encouraging cross-team collaboration.

What You Bring

5+ years of experience in paid search, programmatic, or performance media preferably in a leadership role.

Proficiency in Google Ads, DV360, and paid media tools.

Strong analytical mindset with an ability to interpret complex data into actionable strategies.

Clear, confident communication skills especially when presenting to clients or internal stakeholders.

Exceptional organizational skills and familiarity with tools like Google Drive and project management platforms.

A proactive, entrepreneurial spirit someone who takes initiative and thrives in collaborative, fast-paced settings.

A growth mindset with a commitment to team development, leadership, and professional growth.

Ready to lead with purpose and make performance your playground?