LATAM Marketing Lead - B2B Growth & Strategy

Hanwha Vision; Mexico; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Hanwha Vision is seeking a Marketing Team Leader to drive regional strategy and execution across Mexico and Latin America. You will strengthen brand positioning, accelerate demand generation, and expand channel engagement while collaborating with Sales, Product Marketing, and HQ to ensure alignment with revenue goals.

The role requires a strong background in technology marketing, multi-country leadership, and the ability to translate market insights into actionable campaigns that resonate with

Qualifications

• Eight+ years of progressive experience in B2B marketing.
• Three+ years of leading teams and regional marketing initiatives.
• Experience developing and executing marketing strategies across multiple countries.
• Experience supporting sales through demand generation and channel marketing programs.

Responsibilities

• Develop and execute marketing strategies aligned with business objectives across Mexico and Latin America.
• Build and manage annual marketing plans, budgets, KPIs, and performance metrics.
• Lead brand positioning, market penetration, customer engagement, and business growth initiatives.
• Collaborate with Sales, Product Marketing, Solution Engineering, and Operations to align initiatives with priorities.
• Translate market intelligence into actionable recommendations for leadership and commercial teams.

Skills

B2B marketing

Leadership

Campaign management

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Administration, Engineering, or Communications

Job description

Hanwha Vision is seeking a Marketing Team Leader to drive regional strategy and execution across Mexico and Latin America. You will strengthen brand positioning, accelerate demand generation, and expand channel engagement while collaborating with Sales, Product Marketing, and HQ to ensure alignment with revenue goals.

The role requires a strong background in technology marketing, multi-country leadership, and the ability to translate market insights into actionable campaigns that resonate with