KOL Specialist

Telehive Corp; Pasig; On-site; PHP 334,800 - 446,400; Full time

Job summary

A marketing agency in the Philippines is seeking a KOL Manager to research and manage relationships with influencers. This role involves developing and executing KOL marketing campaigns, collaborating with various internal teams, and analyzing campaign performance. The ideal candidate should have experience in influencer marketing, excellent communication skills, and the ability to maintain strong relationships. The agency offers competitive compensation and opportunities for professional growth.

Responsibilities

• Research and evaluate potential KOLs/influencers aligned with the brand.
• Maintain a strong network of KOLs across platforms.
• Build long-term relationships with KOLs and their agencies.
• Serve as main contact for KOL communications.
• Develop and execute KOL marketing campaigns.
• Collaborate with internal teams on marketing strategies.
• Create content briefs and manage timelines.
• Negotiate terms with KOLs or their representatives.
• Manage budgets for influencer activities.
• Monitor and analyze KOL campaign performance.
• Prepare reports with insights and optimization recommendations.

Job description

• Research, identify, and evaluate potential KOLs/influencers whose audience, image, and expertise align with the brand's target market and goals.
• Maintain and expand a network of KOLs across relevant platforms (Instagram, TikTok, YouTube, specific industry forums).
• Build, nurture, and maintain strong, long‑term relationships with KOLs and their agencies.
• Serve as the main point of contact for all KOL-related communications.
• Develop and execute end-to-end KOL marketing campaigns from ideation to launch.
• Collaborate with internal teams (Marketing, PR, Product) to align KOL content with overall marketing strategies and product launches.
• Develop detailed content briefs and manage timelines to ensure deliverables are met.
• Negotiate fair compensation, deliverables, and contract terms with KOLs or their representatives.
• Manage budgets for all influencer-related activities.
• Monitor, track, and analyze the performance of KOL campaigns using key metrics (reach, engagement, conversions, ROI).
• Prepare comprehensive reports with insights and recommendations for optimizing future strategies.